what we are reading

all other stuff,images — thebrainbehind @ 12:59

Funny Collection of Book's Covers 3

You simply don’t

New York Numbers

all other stuff,images — Tags: — thebrainbehind @ 12:58

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the work of Nick DiLallo. Go get inspired here

How to snore in 7 languages

all other stuff,images — thebrainbehind @ 22:13

via james chapman

Why You Need To Be Interesting

all other stuff,images — thebrainbehind @ 20:28

via I love charts

Nothing is bad in friendship town

all other stuff,images — thebrainbehind @ 20:23

via poorlydrawnlines

Image of the day

all other stuff,images — thebrainbehind @ 19:11

Networking Survival For Introverts .

Things I would wish upon my enemies

all other stuff,images — thebrainbehind @ 18:58

by the doghousediaries

what we are reading #FOMG14 #FOMGAwards

all other stuff,images — thebrainbehind @ 18:54

ItalianWithoutWords-1437

hahaha :-) a real book from amazon

GLOBAL ADSPEND SET TO RETURN TO PRE-FINANCIAL CRISIS GROWTH RATES #FOMG14 #FOMGAwards

all other stuff,trends — thebrainbehind @ 16:17

zenithOptimedia-logo4

Adspend boosted by stronger economy, programmatic buying and mobile

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – which will benefit television in particular. Advertisers are also gaining in confidence as growth returns to the Eurozone, which now looks more stable and less likely to deliver more negative shocks to the world economy. In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability. In view of this, we expect growth to increase in each of the three years we forecast.

Eurozone returns to growth

The Eurozone emerged from recession last year, and its recovery appears to be gathering pace. This has encouraged advertisers to start to commit higher budgets to the region, which has suffered a 15% drop in adspend since the financial crisis began in 2007. Eurozone adspend shrank 3.0% in 2013, but this was loaded towards the front of the year; by the end of the year several key media owners were reporting growth in their ad revenues. We now forecast Eurozone adspend to grow 0.7% this year, achieving its first year of growth since 2010. Finland, Italy and Greece are still shrinking, but should stabilise next year, helping the Eurozone accelerate to 1.6% growth in 2015 and 1.7% in 2016.

Television remains dominant

Television is still by some distance the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%). TV offers unparalleled capacity to build reach, and establish brand awareness and associations. Zenith forecasts television adspend to grow 5.2% in 2014, up from 4.4% in 2013, as it gains the most of the benefits of the Winter Olympics, football World Cup and mid-term US elections.

Programmatic buying to boost internet display above search by 2015

The internet is still the fastest-growing medium by some distance. It grew 16.2% in 2013, and we forecast an average of 16% annual growth for 2014 to 2016. The fastest-growing sub-category is display, which we forecast to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, boosted by the revolution in programmatic buying, which provides agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) are also starting to benefit from programmatic buying, which is helping to sustain their rapid growth. Zenith expects internet display to overtake paid search (which is growing at 13% a year) for the first time in 2015. In 2016 we expect internet display adspend to total US$74.4bn, while paid search adspend totals US$71.1bn.

Continued growth of mobile

Mobile advertising has now truly taken off and is growing six times faster than desktop internet. We forecast mobile advertising to grow by an average of 50% a year between 2013 and 2016, driven by the rapid adoption of smartphones and tablets. By contrast Zenith forecasts desktop internet advertising to grow at an average of 8% a year.

Zenith estimate global expenditure on mobile advertising was US$13.4bn in 2013, representing 12.9% of internet expenditure and 2.7% of advertising across all media. By 2016 it forecasts this to rise to US$45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure. This means mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium by the end of our forecast period.

Via zenithoptimedia

Where Does My Tweet Go? #FOMG14 #FOMGAwards

all other stuff — thebrainbehind @ 14:32

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MFG Labs, the company at the heart of Havas Media Group data strategy, has today launched a unique service called “Where Does My Tweet Go?” which helps brands, agencies, and individuals make sense of data as it is generated, in real-time, across the Twittersphere.

WDMTG enables advertisers to identify key influencers in their market, taking understanding of the Twittersphere well beyond the current rudimentary numbers game. It offers detailed granular insight and invaluable assessment of which messages are being spread, how, and by whom.

Crucially, it also allows brands to pinpoint the best brand advocates online so that brands can find out who is contributing most to their earned media.

Enabling brands to track keywords and key accounts across the social network, the services also provides clients and individuals with dynamic data visualization tools to aid understanding and support decision-making. You can access the tool from here

PANTONE SKATEBOARDS

all other stuff — thebrainbehind @ 13:57

Brilliant or what? ALthough I dont know many designers who skate! Created by Pavel Kulinsky

what we are reading

all other stuff,images — thebrainbehind @ 12:11

Funny Collection of Book's Covers 4

haha :-)

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