Colour signatures of novels’ visual content by Jaz Parkinson.
Colour signatures of novels’ visual content by Jaz Parkinson.
Here is the promised post about the awards!The best of the best were Asos by Carat that won campaign of the year and Starcom Mediavest group who won agency and network of the year.
ASOS’ #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux.
The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in music videos wearing ASOS clothes that viewers could click to purchase, was also awarded Best Entertainment Platform and Best Use of Emerging Technology.
Judges commented that the campaign offered an excellent direct link between entertainment and purchasing and used technology in a clever way, aligned with the priorities of the business. The ASOS campaign brought to life this year’s Festival theme ‘From Content to Commerce’; the judges noting that it would pave the way for ‘click to purchase’ content.
Agency of the Year Starcom MediaVest Group US was a winner of three categories and highly commended in another three, for a total of three different clients. It won Best Digitally Integrated Campaign and Creative Use of Media for the Coca Cola Polar Bowl; and Best Social Media Campaign for the Puerto Rican Government’s Follow2Unfollow.
The judges noted that Coca Cola Polar Bowl, which allowed Superbowl viewers the opportunity to watch the Coca Cola polar bear characters humorously reacting to the game, was a smart second screen strategy. They praised Follow2Unfollow, which saw prisoners tweet about the hardships of prison life to discourage youth from crime, for being a standout, eye opening social media initiative.
Latin American campaigns performed particularly well – Best Use of Content was won by OMD for SAP A La Tortrix, which reinvigorated Guatemalan pride by offering a local language audio dubbing service for television programmes traditionally dubbed over in Argentinian or Mexican. First Ever Drinkable Water Billboard by BPN in Peru, was awarded a Highly Commended for Creative Use of Media. In Lima and surrounding low rainfall cities, billboards were installed that converted humidity in the air to water, as part of a student recruitment drive for the University of Technology and Engineering.
Two Indian campaigns were also recognised – Best Use of Mobile went to OMD for Wheel’s One Missed Call campaign and Best Communications Strategy to Mindshare for Kissanpur’s Where What You Grow is What You Eat initiative.
For the first time, three Highly Commended places were awarded, in the Creative Use of Media category. These were Do You Want Duracell With That? by Starcom MediaVest Group, First Ever Drinkable Water Billboard by BPN and Quality in Your Face Journalism for The Economist by PHD.
The judges made the ruling as they felt the category was exceptionally strong.
Meanwhile, Hot New Company of the Year in the Media Accelerator Programme (M.A.P) was awarded to Future Ad Labs, whose PlayCaptcha offers short branded mini games as an alternative to traditional ‘captcha’ verifications, to improve user experience, guarantee brand engagement for advertisers and generate revenue for online platforms.
Chair of the Awards Jury, and Group Head of Global Media at Mastercard, Ben Jankowski, comments: “We were truly privileged to see such innovative, ground breaking work from all around the world. It was refreshing to see markets such as Guatemala, Peru and India make their mark. Some of the campaigns we assessed set a real benchmark for their competitors through a clever use of insight and sophisticated execution, and will be talked about for years to come.”
Festival of Media Global founder and CEO of C Squared Charlie Crowe comments: “The Festival of Media Global Awards have always reflected the best media creativity from all over the world, and I’m pleased to see so many markets represented with campaigns that were not only strategically strong but also delivered unequivocally against a business’s bottom line. The media sector’s valuable contribution to the advertising industry is clear for us to see.”
I have already asked the organisers of C Squared to fwd to me the case study videos…when they will be available to me I will make sure to publish them
via ifunny. A big thanks @nicholaspatten for bringing this to my attention
Well the festival of global media is officially over! So what happened during those 2 days??
Basically everyone was there people from all over the industry! I saw people from twitter, from facebook, buzzeed, linkedin, netflix, comscore, cnn, bbd, marketing week and so many others..
Moreover all the media agencies were there like zenith, initiative, mindshare and havas group and the ultimate award winner Starcom. Networking was SUPERB and think this is the most important factor for someone to attend this.You get exclusive access to incredible industry people that is very hard to meet otherwise and for that only it worths every little penny for the amount of the tickets that you need to pay.
Montreux is a very stunning place to visit …especially when the sun is out..plus the food there is AMAZING..I eat so much
Overall it was an awesome Festival that revealed many new insights, consumer trends, retail trends, new technologies and great ideas!Some of the decks that I could get my hands on, I have already shared with you, but many more to follow so stay tuned! They will be published with #FOMG13
C Squared’s organised the event perfectly and stayed true to its mission to help the media and marketing industry become more connected and better informed!
During day 1 I think the show stole MEABH QUOIRIN from Future Foundation @futurethoughts she revealed a tone of insights in her presentation! I wish it was available for me to share but I guess we all have to wait.
Moreover people were really impressed with the presentation that Andréa Matteucci Pinotti Cordeiro gave the managing director at Itaú Unibanco who proved to us that even bank can be social in this era of internet!! “It’s not enough to have good products or to be a good bank,” said Cordeiro. “You need to be relevant, engage people and do things that really change the world.”
Great retail trends were revealed from PETER WILLIAMS from Asos while impressive world stats were shared from Zenith Media Steve King !!His presentation was very informative packed with world data.. that predict that the crises in PIGS is here to stay especially in advertising. Also very interesting was the presentation from Frans Falize who works for Tesco
The agency Jeopardy, the hottest game in ad land was also fun to watch. Charlie Crowe is a fantastic presenter! Plus during day one everyone was wondering whether Yannick Bolloré @yanbollore from Havas is actually Batman
During day 2 in my view the show stole Chuck Porter from CP+B he gave an incredible presentation that was very inspiring to see! I loved one quote from him ” ads are good but inventions are better” . Unruly media and Dr Karen Nelson-Field also revealed tones of info on why things go viral ..they talked about “arousal” and the fact that distribution is king but content is a highly emotional queen
I super loved the presentation that Gian Fulgoni @comScoreEMEA @gfulgoni gave which I have already posted below so you can already see it. Furthermore Melissa Barnes @melissabarnes from twitter was also very interesting to see according to her ” promoted twitter trends are a bargain cause they can ignite a campaign in a global level at a massive scale” !!
Ending it was “fantastic and amazing ” to see @JesseDraper & @jonsteinberg from buzzfeed!Jon Steinberg revealed that he and his team has build everything on the site and that buzzfeed will be rolling new ways to consume content plus they will be covering also business! This would be very interesting to see! See below a behind the scenes interview by Eileen Schuch from coolbrandz & Stan Pic
Apparently I’m also famous hahaha So here is an interview of mine to Eileen Schuch from coolbrandz. & Stan Pic. To my defence pls note that this was my first ever interview in front of a camera and from the looks of it I’m definitely camera shy Oh lord I hope that I don’t look this weird in real life!! Oh well
More about what happened in the awards in another post cause I have to get some sleep today! Also a big thanks to Caroline and MaryLou the amazing PR team of C Squared both of you are amazing!!
The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world’s largest advertisers are having in developing integrated marketing communications. Interesting facts from the festival of global media 2013
Oh lord after a long flight and a train ride ..I am finally in Montreux, Switzerland!! Ok the weather is very different from sunny Greece!I came from 30 degrees C to a place that has only 7C… Im turning a bit blue as I type !! Yeap it is that cold! Plus after a walk that I had …although Montreux is very stunning to see.. there is not much going on here besides the Festival of Media Global 2013! I only saw a few people walking around 22:00, everything else was dark and closed except from a few restaurants …maybe its the cold and the fact that is Sunday or maybe I am just tired..who knows! I let you know more about my experience here tom! Stay put cause the festival is starting tom so loads of info will be coming through. Image via openswitzerland