Lovely work by Ogilvy Paris for IBM. Finally advertising not being used only to spam people but outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well
This is just brilliant! Self-aware glowing ice-cubes that beat to the ambient music. The electronics inside the ice-cubes know how fast and how much you are drinking. The cubes change color from green to orange to finally red as you keep drinking beyond the safety limit. If things get out of control, the cubes send a text to your close friend using your smartphone. Created by Dhairya Dand
How fast is fast enough to win a marathon? ASICS dares you to race this ad. Via digitalbuzz
Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?
A lovely way to make people interact with your brand is through fun and games! Well done Miller! Created by NERDWORKING
Great work by DDB for voyages-sncf.com! They set up black cubes in Paris that were sort of a cross between HAL and the monolith. When passersby pushed a button on the “Escape Machines,” the cube asked them where they wanted to go, and then made their dreams come true in an eruption of confetti. Way cool via the cool hunter
The famous Axe campaign Even Angels Will Fall comes alive in London Victorita
