wonderful! created by Spring Advertising for a Canadian charity. via buzzfeed
A kinetic interactive audiovisual installation by Alexander Lezius
Recent advances in 3D printing now allow the simultaneous deposition of different build materials in a single print. In a similar way to nature, materials can be distributed seamlessly within objects for structural and functional advantage. “Blossom” explores the blending of two materials with varying physical properties transitioning from flexible to rigid. The variation offers an opportunity to generate complex forms and dynamic structures that are impossible to make by any other means. The research into applications of these Digital Materials™ has resulted in what is believed to be the world’s first inflatable 3D print. Forcing air into the cavities of the print causes it to ‘bloom’ and thereby reveal the complexity of its physical structure. Created by Richard Clarkson
Sprite Symphony is a magical installation using projections and sound to create a beautiful yet dark display of fairies that have been trapped in jam jars and are trying to escape their glass cages. The fairies knock and tap on their jars and thereby create a polyphonic musical composition. The sprites are currently exhibited in a Victorian display cabinet in the RSC theatre foyer in Stratford upon Avon. Created by Davy and Kristin McGuire
Puzzle Facade brings the experience of solving a Rubik’s cube to the urban space. It transforms the Ars Electronica’s media facade, into a giant Rubik’s cube, inviting passers-by to engage with an interactive experience that takes place in the city of Linz (Austria).
Lovely work by Ogilvy Paris for IBM. Finally advertising not being used only to spam people but outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well