Great work by DDB for voyages-sncf.com! They set up black cubes in Paris that were sort of a cross between HAL and the monolith. When passersby pushed a button on the “Escape Machines,” the cube asked them where they wanted to go, and then made their dreams come true in an eruption of confetti. Way cool via the cool hunter
For the PRE-SAFE® precrash system from Mercedes-Benz made a chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. Way cool ! Via the digital buzz
Legs Media and Mother NY live fashion show! Backed by the score of a 30 piece orchestra, we turned 155 rooms with 66 dancers inside into giant animated pixels, bringing a 20 minute live experience to the streets. Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear. Familiar faces were in attendance to experience the truly extraordinary display
To say “thank you” to our Facebook fans for getting us to one million “likes”, Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love! Mixing the on-line and off-line world is always fun !A big thanks to Alex for dropping this one in
This is crazy good! An interactive architectural mapping by 1024 Architecture, projected on the facade of former Lyrical theater the “Celestins”.The building deformations and figures were controlled by the audience, using a microphone and an audio analysis algorythm. More info here
Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom made by a bounce of people read the rest of the entry for full credits! The song you hear is by Bonobo – Kiara
Cool work by Ogilvy, Frankfurt, Germany promoting the Europcar “minibus special” to young target group / cinema visitors!! A branding experience that puts spectators in the starring role. Great stuff! Via I believe in advertising
This is just stunning! Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague. Created by The Macula!! Great stuff well done to the people behind this!