This is just brilliant! Self-aware glowing ice-cubes that beat to the ambient music. The electronics inside the ice-cubes know how fast and how much you are drinking. The cubes change color from green to orange to finally red as you keep drinking beyond the safety limit. If things get out of control, the cubes send a text to your close friend using your smartphone. Created by Dhairya Dand
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How fast is fast enough to win a marathon? ASICS dares you to race this ad. Via digitalbuzz
Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?
Clever use of QR codes in advertising by a student Viktor Angwald! Via adsoftheworld