Lovely work by Ogilvy Paris for IBM. Finally advertising not being used only to spam people but outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well
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Comics / art installations by Maria Lujan!
This is just brilliant! Self-aware glowing ice-cubes that beat to the ambient music. The electronics inside the ice-cubes know how fast and how much you are drinking. The cubes change color from green to orange to finally red as you keep drinking beyond the safety limit. If things get out of control, the cubes send a text to your close friend using your smartphone. Created by Dhairya Dand
How fast is fast enough to win a marathon? ASICS dares you to race this ad. Via digitalbuzz