This is just awful ! It is very invasive and very intrusive ! I think that the ad agency should get fined or something for inflicting this to people! Most of us go to a cinema to see a movie not the crap Ikea is selling! Honestly there is a limit what we can and can’t do in advertising and this one just crosses the line for me! This is an example that all brands should and most definitely avoid!
“This was a billboard that appeared in Dublin for Honda, customers could ‘start’ the car by texting to an SMS shortcode and also download information by Bluetooth. The campaign was created by GT Media and JC Decaux using technology provided by Púca”
This is an awesome installation with 3 different types of interaction – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones! Just amazing more info about it here!
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