This is one of the most amazing installations I have seen lately! “Ocean of Light is an ongoing research project that explores the creative and immersive possibilities of light-based visuals in physical 3D space – essentially dynamic sculptures made of light. Imagine walking through a space filled with countless points of light, each one contributing to a large moving image that appears all around you, and reacting to you and others.”
This is just awful ! It is very invasive and very intrusive ! I think that the ad agency should get fined or something for inflicting this to people! Most of us go to a cinema to see a movie not the crap Ikea is selling! Honestly there is a limit what we can and can’t do in advertising and this one just crosses the line for me! This is an example that all brands should and most definitely avoid!
“This was a billboard that appeared in Dublin for Honda, customers could ‘start’ the car by texting to an SMS shortcode and also download information by Bluetooth. The campaign was created by GT Media and JC Decaux using technology provided by Púca”
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