Great work by DDB for voyages-sncf.com! They set up black cubes in Paris that were sort of a cross between HAL and the monolith. When passersby pushed a button on the “Escape Machines,” the cube asked them where they wanted to go, and then made their dreams come true in an eruption of confetti. Way cool via the cool hunter
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Very cool !
The famous Axe campaign Even Angels Will Fall comes alive in London Victorita
For the PRE-SAFE® precrash system from Mercedes-Benz made a chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. Way cool ! Via the digital buzz
Legs Media and Mother NY live fashion show! Backed by the score of a 30 piece orchestra, we turned 155 rooms with 66 dancers inside into giant animated pixels, bringing a 20 minute live experience to the streets. Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear. Familiar faces were in attendance to experience the truly extraordinary display
To say “thank you” to our Facebook fans for getting us to one million “likes”, Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love! Mixing the on-line and off-line world is always fun !A big thanks to Alex for dropping this one in
This is the Beamvertising version made by Lumina Motion & Porta 4 of Axe Excite campaign Even angels will fall. Big thumbs up!!