Honda Interactive Billboard using SMS and Bluetooth

ads,ambient — thebrainbehind @ 11:33

“This was a billboard that appeared in Dublin for Honda, customers could ‘start’ the car by texting to an SMS shortcode and also download information by Bluetooth. The campaign was created by GT Media and JC Decaux using technology provided by Púca”

Michael Shapcott

all other stuff,ambient — Tags: — thebrainbehind @ 17:35

Awesome paintings for you to see over at Michael’s on-line portfolio


all other stuff,ambient — Tags: , — thebrainbehind @ 11:09

If you love digital art then you must definitely check Drfranken’s on-line portfolio

Night Lights

all other stuff,ambient — thebrainbehind @ 10:38

night lights from thesystemis on Vimeo.

This is an awesome installation with 3 different types of interaction – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones! Just amazing more info about it here!

Mini Amsterdam: Christmas boxes

ads,ambient — thebrainbehind @ 16:12

What a smart and cool idea this is for MINI, just brilliant! By Thijs de Boer & Martijn van der Werf,l via I believe in advertising


ambient,videos — thebrainbehind @ 12:51

TreeWax video installation from klipcollective on Vimeo.

An awesome and festive installation by KlipCollective! Look at the Santa dancing! Just brilliant! :-) The song you hear is Walter Murphy & The Big Apple Band A Fifth of Beethoven (Soulwax Remix)

Maison Hermès Window Display

ambient,trends — thebrainbehind @ 20:40

What a cool window display this is! The Japanese never fail to impress me :-) Installation by Tokujin Yoshioka

Justin Harris

all other stuff,ambient — Tags: — thebrainbehind @ 11:47

Justin has some wonderful drawings for you to see! Go get inspired here

Philippe Deliere

all other stuff,ambient — thebrainbehind @ 09:51

Recycled advertising never looked this good! Phillippe does amazing advertising collages check his work over at the189

You Fade To Light

ambient,videos — thebrainbehind @ 15:22

You Fade To Light, rAndom International for Philips Lumiblade from rAndom International on Vimeo.

“In 2009 rAndom International was commissioned by the Philips Lumiblade team to create an interactive light installation’ the result is breath taking! The audience can engage with the light itself in a physical way! How cool is that?

Apple iPhone Costume

ambient,virals — thebrainbehind @ 10:47

The world’s first “working” iPhone costume has been created by Reko Rivera and John Savio. “Specifications are 42″ Display, 1.5 Hours of Battery Life, 85 lb and the “real” iPhone can charge connected to the USB on the display. The two costumes have 3 batteries each with a total runtime of 4.5 hours before needing to be charged overnight” Why on earth someone will make that?? Maybe for instant buzz and awareness! This is the no 1 viral at the moment!

Editors hack Google Street View in London

ambient,sounds — thebrainbehind @ 11:02

Try it for yourself by clicking here! Editors hack Google Street View to create a unique album listening experience. The images feature Editors and a group of fans performing surreal activities which reportedly have hidden meanings relating to the songs. What a lovely and unique way to launch an album!

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