GLOBAL ADSPEND SET TO RETURN TO PRE-FINANCIAL CRISIS GROWTH RATES #FOMG14 #FOMGAwards

all other stuff,trends — thebrainbehind @ 16:17

zenithOptimedia-logo4

Adspend boosted by stronger economy, programmatic buying and mobile

Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – which will benefit television in particular. Advertisers are also gaining in confidence as growth returns to the Eurozone, which now looks more stable and less likely to deliver more negative shocks to the world economy. In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability. In view of this, we expect growth to increase in each of the three years we forecast.

Eurozone returns to growth

The Eurozone emerged from recession last year, and its recovery appears to be gathering pace. This has encouraged advertisers to start to commit higher budgets to the region, which has suffered a 15% drop in adspend since the financial crisis began in 2007. Eurozone adspend shrank 3.0% in 2013, but this was loaded towards the front of the year; by the end of the year several key media owners were reporting growth in their ad revenues. We now forecast Eurozone adspend to grow 0.7% this year, achieving its first year of growth since 2010. Finland, Italy and Greece are still shrinking, but should stabilise next year, helping the Eurozone accelerate to 1.6% growth in 2015 and 1.7% in 2016.

Television remains dominant

Television is still by some distance the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%). TV offers unparalleled capacity to build reach, and establish brand awareness and associations. Zenith forecasts television adspend to grow 5.2% in 2014, up from 4.4% in 2013, as it gains the most of the benefits of the Winter Olympics, football World Cup and mid-term US elections.

Programmatic buying to boost internet display above search by 2015

The internet is still the fastest-growing medium by some distance. It grew 16.2% in 2013, and we forecast an average of 16% annual growth for 2014 to 2016. The fastest-growing sub-category is display, which we forecast to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, boosted by the revolution in programmatic buying, which provides agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) are also starting to benefit from programmatic buying, which is helping to sustain their rapid growth. Zenith expects internet display to overtake paid search (which is growing at 13% a year) for the first time in 2015. In 2016 we expect internet display adspend to total US$74.4bn, while paid search adspend totals US$71.1bn.

Continued growth of mobile

Mobile advertising has now truly taken off and is growing six times faster than desktop internet. We forecast mobile advertising to grow by an average of 50% a year between 2013 and 2016, driven by the rapid adoption of smartphones and tablets. By contrast Zenith forecasts desktop internet advertising to grow at an average of 8% a year.

Zenith estimate global expenditure on mobile advertising was US$13.4bn in 2013, representing 12.9% of internet expenditure and 2.7% of advertising across all media. By 2016 it forecasts this to rise to US$45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure. This means mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium by the end of our forecast period.

Via zenithoptimedia

Gravity – 3D Sketching

all other stuff,trends — thebrainbehind @ 12:20

Gravity is a tool for creatives to quickly sketch their ideas in 3D space using immersive augmented reality. A pen and a pad specifically designed for sketching in the augmented environment. Free from any screen or computer, Gravity allows you to focus on what really matters, developing your ideas in an intuitive way. As you start to draw, objects will take shape in front of you. Through the landing pad controls, you can adjust the plane in which you sketch, giving volume to your creation. With augmented reality glasses, Gravity reinvents how you and your collaborators visualize and contribute to each other’s ideas. More info over at gravitysketch.com

Mine

ads,trends — thebrainbehind @ 16:50

The filmmaking duo Luke White and Remi Weekes, AKA Tell No One, conjure a magical, motion-touch enabled short with a troupe of contemporary dancers from London’s Sadler’s Wells, who engage in a graceful, beautifully dressed game of chase . The performers are styled in shoppable pieces from various labels. See the full shoppable film on NOWNESS here

Future Factors 2014

PPT/ cool decks,trends — thebrainbehind @ 11:40

We Are Social – Future Factors 2014 from We Are Social Singapore

People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.

Top social media marketing trends in 2014

all other stuff,trends — Tags: , — thebrainbehind @ 16:17

Click here for a larger view via mediabistro

Sellotape Selfie

all other stuff,images,trends — Tags: — thebrainbehind @ 15:11

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The Latest Internet Craze! Check more sellotape selfies here

David Shing and the Festival of Media Global 2014 #FOMG14 #FOMGAwards

PPT/ cool decks,trends — thebrainbehind @ 12:40

Exclusive interview with Shingy, AOL’s Digital Prophet, talking about the Festival of Media Global and what you can expect to hear and learn from him on 6-8 April 2014 in Rome, Italy at the conference. You don’t want to miss this. You still have time to book your ticket. Book it directly here or enter my competition for a free ticket THAT ENDS TODAY here

10 Web design Trends for 2014

PPT/ cool decks,trends — thebrainbehind @ 11:39

10 Webdesign Trends for 2014 by Vanksen from Vanksen

10 web design trends of 2014 according to Vanksen

Architecture for Dogs

all other stuff,trends — thebrainbehind @ 15:04

A project by Kenya Hara! More to see over at wootwootworld. Via swiss miss

Cloudwash: the connected washing machine

trends — thebrainbehind @ 23:58

Cloudwash is a prototype connected washing machine. Berg created Cloudwash to explore how connectivity will change the appliances in our homes… and to figure out what new features will be possible. Read more here

Say hello to Project Tango!

trends — thebrainbehind @ 13:36

Project Tango is an exploration by google  into giving mobile devices a human-scale understanding of space and motion.

FingerReader – Wearable Text-Reading Device

all other stuff,trends — thebrainbehind @ 11:07

The FingerReader is a wearable device that assists in reading printed text. It is a tool both for visually impaired people that require help with accessing printed text, as well as an aid for language translation. Wearers scan a text line with their finger and receive an audio feedback of the words and a haptic feedback of the layout: start and end of line, new line, and other cues. The FingerReader algorithm knows to detect and give feedback when the user veers away from the baseline of the text, and helps them maintain a straight scanning motion within the line. More info here

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