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JWT: Cannes Lions 2015 (July 2015) from J. Walter Thompson Intelligence

This year’s Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. From J. Walter Thompson Intelligence

The creative studio Le3 – based in Paris & Geneva – gave a “Personal Gaming” vision of the current geopolitical context.Featuring Barak & Vlad, in a reinterpreted version of the popular game “Street Fighters II”, Le3 invites the public to question while playing. With its embedded projection system, the studio offers the public a singular Street Gaming experience in the heart of Paris and transforms the city into a new playing field.

“cyclee” is a sign projector concept designed for the safety of bike riders while they are riding at night. “cyclee” projects relevant warning signs on the back of a rider. Signs change depending on the actions of the rider.

With the help of special chipset which inserted in device the entire programme can be edited wirelessly. Projected signs can be modified via mobile application and then transferred to device. A concept by Elnur Babayev


Could flying cars finally be here? A company testing the airspace with autonomous human drone taxis could cut commuting time and spark debate about who owns the sky. From David Leonard


Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.