by Accrinet Corporation
by Accrinet Corporation
Washed Out directed by David Altobelli
This one made me look! Created by SYZYGY Deutschland GmbH
This is just amazing!Hvísl is an interactive book an invitation to both a visual and sound journey.Records from Icelandic atmospheres are played with the help of electronic sensors hidden in some pages accompanying the reading and the contemplation of pictures from this incredible country. Created by Bertrand Lanthiez and Chloé Curé
Today we immerse in our digital lives through smartphones – we use google maps to navigate to the right location, yelp to find the right restaurant and so on. We don’t get lost anymore, we don’t wander, wonder and discover. Acts of random serendipity through walking brings us back to our innate nature as explorers, walking is meditating.
SuperShoes are a pair of flexible inner soles that you can flex, twist and put in any of your shoes to make them a supershoe. Each of these soles have three vibrotactile motors that tickle your toes, a capacitive pad that recognizes your touch and serves as an input modality. Onboard micro controller, low-power bluetooth and battery supplement the interface. The soles talk to the smartphone to use its location and data services. Users register onto ShoeCentral – once – where they populate their likes and dislikes (food, people, shopping, weather, places, hobbies, activities, interests etc) and social preferences. The ShoeCentral keeps learning about user preferences as you use the SuperShoes to go around. Created by Dhairya Dand
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three ‘semi-quadrennial’ events – the Winter Olympics, the football World Cup, and the mid-term elections in the US – which will benefit television in particular. Advertisers are also gaining in confidence as growth returns to the Eurozone, which now looks more stable and less likely to deliver more negative shocks to the world economy. In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability. In view of this, we expect growth to increase in each of the three years we forecast.
The Eurozone emerged from recession last year, and its recovery appears to be gathering pace. This has encouraged advertisers to start to commit higher budgets to the region, which has suffered a 15% drop in adspend since the financial crisis began in 2007. Eurozone adspend shrank 3.0% in 2013, but this was loaded towards the front of the year; by the end of the year several key media owners were reporting growth in their ad revenues. We now forecast Eurozone adspend to grow 0.7% this year, achieving its first year of growth since 2010. Finland, Italy and Greece are still shrinking, but should stabilise next year, helping the Eurozone accelerate to 1.6% growth in 2015 and 1.7% in 2016.
Television is still by some distance the dominant advertising medium, attracting 40% of spend in 2013, nearly twice that taken by the internet (21%). TV offers unparalleled capacity to build reach, and establish brand awareness and associations. Zenith forecasts television adspend to grow 5.2% in 2014, up from 4.4% in 2013, as it gains the most of the benefits of the Winter Olympics, football World Cup and mid-term US elections.
The internet is still the fastest-growing medium by some distance. It grew 16.2% in 2013, and we forecast an average of 16% annual growth for 2014 to 2016. The fastest-growing sub-category is display, which we forecast to grow at 21% a year to 2016. Traditional display (banners and other standard formats) is growing at 16% a year, boosted by the revolution in programmatic buying, which provides agencies and advertisers with more control and better value from their trading. Social media (growing at 29% a year) and online video (23% a year) are also starting to benefit from programmatic buying, which is helping to sustain their rapid growth. Zenith expects internet display to overtake paid search (which is growing at 13% a year) for the first time in 2015. In 2016 we expect internet display adspend to total US$74.4bn, while paid search adspend totals US$71.1bn.
Mobile advertising has now truly taken off and is growing six times faster than desktop internet. We forecast mobile advertising to grow by an average of 50% a year between 2013 and 2016, driven by the rapid adoption of smartphones and tablets. By contrast Zenith forecasts desktop internet advertising to grow at an average of 8% a year.
Zenith estimate global expenditure on mobile advertising was US$13.4bn in 2013, representing 12.9% of internet expenditure and 2.7% of advertising across all media. By 2016 it forecasts this to rise to US$45.0bn, representing 28.0% of internet expenditure and 7.6% of all expenditure. This means mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium by the end of our forecast period.