The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.
Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.
Over 700 brands were included in this year’s research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.
The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.
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By @benedictevans presented at BEA
Douglas Rushkoff examines how we are using digital devices to manage our lives, and how something designed to give us more time can, in fact, give us less. Very interesting via @jeremydumont) and PSFK
LinkedIn reflects on the dramatic changes in marketing and also predicts what the next 10 years might have in stor
Drop The Beat from Wesley Chau on Vimeo.
Inspired by Laurie Anderson’s 1986 concert film “Home of the Brave”, “Drop The Beat” is a wearable electronic drum set that aims to elevate the artist’s presence during live performance. Each drum pad is embedded with a piezo sensor and is attached to the vest with velcro. The audio was recorded with the vest and GarageBand. Created by Wesley Chau
Where will sales be in 10 years. Some of the biggest names in B2B sales thought leadership share their predictions. Interesting thoughts by LinkedIn Sales solutions