Edelman’s Global Entertainment Study highlights the importance and prevalence of entertainment in people’s daily lives, and how technology has enabled its consumption and sharing on a global basis. Now in its seventh year, the study, co-commissioned by Edelman and MATTER and fielded by Edelman Berland, has expanded beyond the U.S. and U.K. to include Brazil, China, Germany, India, Korea and Turkey.
The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.
Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.
Over 700 brands were included in this year’s research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.
The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.
Inspired by Laurie Anderson’s 1986 concert film “Home of the Brave”, “Drop The Beat” is a wearable electronic drum set that aims to elevate the artist’s presence during live performance. Each drum pad is embedded with a piezo sensor and is attached to the vest with velcro. The audio was recorded with the vest and GarageBand. Created by Wesley Chau
Is the media industry ready for a future where an algorithm plans and buys media, and the media planner becomes a thing of the past? Find out all about it in this very interesting survey done by the Festival of Media Global 2013 #FOMG13 .
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