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Posts from the trends Category

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The DNA Project The first-of-its-kind interactive album created in real-time by Grammy-nominated music innovator, j.viewz.

PSFK Future of Retail 2015 Report – Summary Presentation from PSFK

PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences.

When Digital becomes Human from steven van belleghem

There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship. Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ is a story about the combination of the digital and the human transformation in your customer strategy. By steven van belleghem

trendwatching.com's BRAND SACRIFICE from trendwatching.com

One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? From trendwatching