Create A Great Social Media War Room

PPT/ cool decks — Tags: , — thebrainbehind @ 08:42

Create A Great Social Media War Room from Amber Horsburgh

This is a very informative guide by Amber Horsburgh! Amber explains how to build a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.

Susan Etlinger: What do we do with all this big data?

PPT/ cool decks — thebrainbehind @ 10:45

Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it’s hard to move beyond counting things to really understanding them.

Oliver Burkeman: The Negative Path to Happiness and Success

PPT/ cool decks — thebrainbehind @ 10:32

Oliver Burkeman: The Negative Path to Happiness and Success from 99U on Vimeo.

“Get motivated!” and “stay positive!” are common bits of self-help advice. But have we gone too far in our penchant for positivity? Leaning on research (including a story about Mount Everest climbers), reporter and author Oliver Burkeman shares the counterintuitive insight of how abandoning goals and allowing some negativity in can actually be helpful.
“Theres a real benefit to find ways to loosen our grip as goal driven people. When you look at successful entrepreneurs…you find they don’t follow this stereotype.” We should instead remain ready to adapt where we are heading and embrace uncertainty.

BRAND SACRIFICE

PPT/ cool decks,trends — Tags: — thebrainbehind @ 09:47

trendwatching.com's BRAND SACRIFICE from trendwatching.com

One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? From trendwatching

Briefly

PPT/ cool decks,videos — thebrainbehind @ 10:37

Briefly from Bassett & Partners on Vimeo.

Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

Aaron Dignan: How To Think Like a Startup

PPT/ cool decks — thebrainbehind @ 10:12

Aaron Dignan: How To Think Like a Startup from 99U on Vimeo.

We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses (and some aspects of nature) last for the long haul.
The most successful companies of the digital age display characteristics of what Dignan calls a “complex adaptive system.” They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, “you will be able to handle complexity and scale and you’ll be able to adapt in a way that your competition won’t.”

Social Media and the death of formal communication

PPT/ cool decks — Tags: , — thebrainbehind @ 16:38

Social Media and the death of formal communication via @CopyDimitri from Dimitri Lambermont

Social Media and the death of formal communication. There is a growing gap between formal and informal communication. As Social Media is showing us how easy it can be to have an informal conversation online in a human tone of voice, organizations are slow to catch up and still use formal communication to reach out. How long can this last? Interesting thoughts by @CopyDimitri

Susan Gregg Koger: Being a Rookie Is an Asset

PPT/ cool decks — thebrainbehind @ 14:29

Susan Gregg Koger: Being a Rookie Is an Asset from 99U on Vimeo.

When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her site. But being a “rookie” turned out to be asset as she built her company without the constraints of tradition or routine. Since founding the company in college, Koger and her team have innovated in the online retail world with unconventional tactics like asking her customers to select what dresses to stock, and using user photos on product pages.
“Approaching a problem from a rookie point of view enables you to innovate just because you don’t how its usually done,” she says.

The future of music industry

PPT/ cool decks,trends — thebrainbehind @ 11:41

The future of music industry from Stefano Catracchia

Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow. Interesting thoughts by Stefano Catracchia

Big data is better data

PPT/ cool decks — Tags: , — thebrainbehind @ 14:01

Self-driving cars were just the start. What’s the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what’s next for machine learning — and human knowledge.

Wisdom in the Age of Information: Maria Popova (Future of StoryTelling 2014)

PPT/ cool decks — thebrainbehind @ 08:59

Maria Popova: Wisdom in the Age of Information from Drew Christie on Vimeo.

by Maria Popova of brainpickings video by Drew Christie

How do we measure the value of social media?

PPT/ cool decks — Tags: — thebrainbehind @ 12:57

How do we measure the value of social media? from Helge Tennø

By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø

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