Telling Stories

PPT/ cool decks — thebrainbehind @ 09:38

Telling Stories by @ThamKhaiMeng from Ogilvy & Mather

By @ThamKhaiMeng, Worldwide Chief Creative Officer, Ogilvy & Mather

Making Friends & Influencing People (2014)

PPT/ cool decks — thebrainbehind @ 12:28

We Are Social – Making Friends & Influencing People (2014) from We Are Social Singapore

What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social’s best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies

Jonathan Perelman: Content is King, Distribution is Queen

PPT/ cool decks — thebrainbehind @ 11:16

In this 99U talk, Jonathan Perelman breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).

His advice? Respect the platform you’re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”

Christopher Ryan: Are we designed to be sexual omnivores?

PPT/ cool decks — thebrainbehind @ 13:41

An idea permeates our modern view of relationships: that men and women have always paired off in sexually exclusive relationships. But before the dawn of agriculture, humans may actually have been quite promiscuous. Author Christopher Ryan walks us through the controversial evidence that human beings are sexual omnivores by nature, in hopes that a more nuanced understanding may put an end to discrimination, shame and the kind of unrealistic expectations that kill relationships.

Roselinde Torres: What it takes to be a great leader

PPT/ cool decks — thebrainbehind @ 12:12

There are many leadership programs available today, from 1-day workshops to corporate training programs. But chances are, these won’t really help. In this clear, candid talk, Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future

Signs you are a true Social Media Addict

PPT/ cool decks — Tags: — thebrainbehind @ 17:34

Signs you are a true Social Media Addict from Manveer Malhi

by Manveer Malhi,

Yann Dall’Aglio: Love — you’re doing it wrong

PPT/ cool decks — thebrainbehind @ 16:17

Philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age

Worker Series #1 Craig Frazier – Illustrator and Storyteller

PPT/ cool decks — thebrainbehind @ 15:05

Craig Frazier discusses his approach to the art of storytelling. His work can be seen at Video by Jeff Hurn via swiss miss

Heidi Grant Halvorson: The Incredible Benefits of a “Get Better” Mindset

PPT/ cool decks — thebrainbehind @ 14:44

In this talk, researcher Heidi Grant Halvorson explores the mindsets needed to ensure personal growth. Mainly we should avoid a “Be Good” mindset — one where we are constantly attempting to prove our superiority to the world. Instead, we should embrace a “Get Better” mindset — where we always perceive ourselves as having more to learn. When we embrace a Get Better mindset, we embrace risk and are less afraid of failure, which is key to personal development.

Digital Trends Report 2014

PPT/ cool decks,trends — thebrainbehind @ 16:52

Digital Trends Report 2014 from Hotwire

Interesting thoughts by Hotwire

Talent vs Training

PPT/ cool decks — thebrainbehind @ 14:47

Which is more important – genetics or hard work? By AsapSCIENCE·

David Puttnam: What happens when the media’s priority is profit?

PPT/ cool decks — thebrainbehind @ 15:56

In this thoughtful talk, David Puttnam asks a big question about the media: Does it have a moral imperative to create informed citizens, or is it free to pursue profit by any means, just like any other business? His solution for balancing profit and responsibility is bold … and you might not agree.

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