How the face of marketing has changed and how we keep the marketing conversation with our consumers relevant. The face of marketing has transformed substantially. It’s no longer a one directional banter or broadcast dais dominated by a production line of messages. The future of marketing has signalled the end of one-way advertising as we know it. The zeitgeist of post-advertising reigns. Interesting thoughts by Wayne Kotzé-Flemming
Zombies eat brains. They are also, like all of us, driven by brain functions. What is happening in their brains to make them act as they do? In this intriguing dialogue, Tim Verstynen & Brad Voytek apply the various human medical possibilities that make zombies…zombies. From Ted ed Me and my zombies
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.
Beijing-based jazz Xia Ja pianist discusses rationality, natural order, and the importance of staying ahead of the trend.You can find more interesting talks from the The Avant/Garde Diaries here and their facebook fan page is packed with interesting behind the scenes materia
Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response! Interesting thoughts by Kelsey Ruger
Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. Created by InSites Consulting