How a mutual disregard for traditional advertising kickstarted Wieden + Kennedy and Nike’s success.
“We were pretty stupid when we began,” says Dan Wieden, co-founder of one of the largest independent ad agencies in the world, Weiden + Kennedy. “Our client [Nike] didn’t know what to do with us either. So between Nike and Wieden + Kennedy we kind of just ignored the rules of advertising such as we’d heard them.”
Did you know that you’re 30 times more likely to laugh if you’re with somebody else than if you’re alone? Cognitive neuroscientist Sophie Scott shares this and other surprising facts about laughter in this fast-paced, action-packed and, yes, hilarious dash through the science of the topic.
This is a couple of years old but everyone has missed it completely. Sasha Dichter of the Acumen Fund shares the results of his month-long “Generosity Experiment” where he said “yes” to every request for help. via swiss miss
We don’t celebrate stopping things, changing our paths, or our minds. Just the opposite. We celebrate finishing things. In our race to finish–in our race to win–we underestimate the benefits of stopping. In this talk, Liz Danzico puts quitting under the microscope and consider its fringe benefits. via swiss miss
All of us want to invent that game-changing product, launch that successful company, write that best-selling book. And yet so few of us actually do it. Brazilian entrepreneur Bel Pesce breaks down five easy-to-believe myths that ensure your dream projects will never come to fruition
A short film for the New York Times by Poppy de Villeneuve talking with the wonderful graphic designer Milton Glaser.