The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook by @eskimon presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. A big thanks at @faris for bringing this to my attention
Hailed as the greatest pickpocket in the world, Apollo Robbins studies the quirks of human behavior as he steals your watch. In a hilarious demonstration, Robbins samples the buffet of the TEDGlobal 2013 audience, showing how the flaws in our perception make it possible to swipe a wallet and leave it on its owner’s shoulder while they remain clueless.
We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? Interesting thoughts by Steven Van Belleghem
Influential author and speaker Dr Brené Brown tackles the myth that vulnerability is a weakness. Instead, she argues, it is the clearest path to courage and meaningful connection, and has the power to transform the way we engage and educate.
Listen to the podcast of the full event including audience Q&A here
After years of investigation, a group of European scientists had discovered that the vulgarly called ‘arseholes’ are actually suffering a genetic mutation that conditions their behaviour. This discovering had opened a door to end with the unfair stigmatization of this group of patients. Understanding how the disease works is the first step to the cure, but there’s a lot of work to do before that moment arrives, including informing the citizenship about its existence. Because arseholes… are just sick people. via neatoroma
Learn, Unlearn, Relearn, by Ogilvy & Mather South Africa will take you through a brief history of advertising demonstrating what has changed, what is new, and what has fundamentally remained the same from day one. The talk was given by Chris Rawlinson (Group Digital Innovations), Chris Gotz (Executive Creative Director and Creative Circle Chairman), Luca Gallarelli (Deputy Managing Director).
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