What colour is a mirror? How much does a video weigh? Michael Stevens, creator of the popular educational YouTube channel Vsauce, spends his day asking quirky questions like these. In this talk he shows how asking the right — seemingly silly — questions can make incredibly effective lessons. A big thanks at Thijs Durenkamp for dropping this one over
A perspective on how to structure content strategy for integrated social campaigns as well as alway-on content marketing. First you’ll see the structure, then the practical examples of how larger brands activate audiences. Largely, it’s about understanding the audience, and then designing for specific behavioral outcomes where the purchase or event happens at the right time in the story to make the audience the hero. Interesting thoughts by Michael Leis
MarketingProfs asked its Facebook group to finish this sentence: “You know you’re a marketer if…” The responses that made them laugh the most wer illustrated and published in the following slideshow! Enjoy
David Lynch, filmmaker; Fred Tavis, neuroscientist, Maharishi University; John Hagelin, physicist, Maharishi University all talk about Consciousness, Creativity, and the Brain! What a little gem! This movie is part of the collection: PBS | NPR Forum Network Arts & Media. Video by Mark Gould
Is the media industry ready for a future where an algorithm plans and buys media, and the media planner becomes a thing of the past? Find out all about it in this very interesting survey done by the Festival of Media Global 2013 #FOMG13 .
“Facebook is the “most important” social media site for about 10% fewer teenagers than it was a year ago -Maybe because it started charging messages to celebrities :-) , teens are less interested in Twitter, YouTube, Google+, Flickr and Tumblr, too. Of the major sites included in the survey, only Pinterest has grown. (Instagram was not included in the survey in Spring of 2012)”.
Even more interesting facts and stats on teens ( mosty US ) from this awesome presentation by piperjaffray make sure to grab it! via buzzfeed
What motivates us to work? Contrary to conventional wisdom, it isn’t just money. But it’s not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work