Aaron Dignan: How To Think Like a Startup

PPT/ cool decks — thebrainbehind @ 10:12

Aaron Dignan: How To Think Like a Startup from 99U on Vimeo.

We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses (and some aspects of nature) last for the long haul.
The most successful companies of the digital age display characteristics of what Dignan calls a “complex adaptive system.” They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, “you will be able to handle complexity and scale and you’ll be able to adapt in a way that your competition won’t.”

Social Media and the death of formal communication

PPT/ cool decks — Tags: , — thebrainbehind @ 16:38

Social Media and the death of formal communication via @CopyDimitri from Dimitri Lambermont

Social Media and the death of formal communication. There is a growing gap between formal and informal communication. As Social Media is showing us how easy it can be to have an informal conversation online in a human tone of voice, organizations are slow to catch up and still use formal communication to reach out. How long can this last? Interesting thoughts by @CopyDimitri

Susan Gregg Koger: Being a Rookie Is an Asset

PPT/ cool decks — thebrainbehind @ 14:29

Susan Gregg Koger: Being a Rookie Is an Asset from 99U on Vimeo.

When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her site. But being a “rookie” turned out to be asset as she built her company without the constraints of tradition or routine. Since founding the company in college, Koger and her team have innovated in the online retail world with unconventional tactics like asking her customers to select what dresses to stock, and using user photos on product pages.
“Approaching a problem from a rookie point of view enables you to innovate just because you don’t how its usually done,” she says.

The future of music industry

PPT/ cool decks,trends — thebrainbehind @ 11:41

The future of music industry from Stefano Catracchia

Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow. Interesting thoughts by Stefano Catracchia

Big data is better data

PPT/ cool decks — Tags: , — thebrainbehind @ 14:01

Self-driving cars were just the start. What’s the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what’s next for machine learning — and human knowledge.

Wisdom in the Age of Information: Maria Popova (Future of StoryTelling 2014)

PPT/ cool decks — thebrainbehind @ 08:59

Maria Popova: Wisdom in the Age of Information from Drew Christie on Vimeo.

by Maria Popova of brainpickings video by Drew Christie

How do we measure the value of social media?

PPT/ cool decks — Tags: — thebrainbehind @ 12:57

How do we measure the value of social media? from Helge Tennø

By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø

5 Crazy Ways Social Media Is Changing Your Brain Right Now

PPT/ cool decks — Tags: — thebrainbehind @ 13:52

Your brain may never be the same! Via AsapSCIENCE

Meet the New Family

PPT/ cool decks — thebrainbehind @ 16:51

JWT: Meet the New Family (September 2014) from JWTIntelligence

by JWTIntelligence

Why do people share on social media? Global survey results

PPT/ cool decks — Tags: — thebrainbehind @ 13:23

Why do people share on social media? Global survey results from Social@Ogilvy

We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?

Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.

Mark Ecko: Embrace the Mess

PPT/ cool decks — thebrainbehind @ 10:50

Whether it’s due to exclusive communities in your industry or a slavish devotion to page views, tweets, and awards, it’s easy to get caught up in pleasing others. Entrepreneur, media mogul, and designer Marc Eckō tell us that, if we’re not careful, we can let others label us and define our career, robbing us of our natural potential. The solution? Stand up for yourself. What the gatekeepers may cite as a reason for your exclusion may very well lead to your success.
“Wealth that matters cannot be counted,” says Eckō. In this presentation, Eckō shares three strategies for taking control of your creative career, one gatekeeper at a time.

Marketing in the Connected Age

PPT/ cool decks — thebrainbehind @ 10:47

Marketing in the Connected Age from We Are Social Singapore

from We are social

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