You can’t get to the really brilliant ideas without first building off of the really awful ones. In the Nike Kitchen, the shoe company’s innovation lab responsible for the genre-busting Nike Flyknit (as seen in the 2012 Olympics and 2014 World Cup), the company focuses on building a safe space for failure to help push the envelope and develop completely new products. “By having an area where we can incubate and build, and not necessarily always worry about what a failure it is, we understand that we can learn from it. It really allows us to amplify and create new seedlings, off which we can build more crops,” explains Shaffer.
But the most important part of innovating, says Shaffer, is including your user in the entire process: “For us, having that single focus, which is our athlete, and listening to and observing them from the beginning of a project all the way through to the end is extremely vital.”
Here’s a talk that could literally change your life. Which career should I pursue? Should I break up — or get married?! Where should I live? Big decisions like these can be agonizingly difficult. But that’s because we think about them the wrong way, says philosopher Ruth Chang. She offers a powerful new framework for shaping who we truly are.
Much of modern creativity advice focuses on “getting your work out there” and networking with others. But great work often requires that we work in isolation. When writing her book The Rise, Sarah Lewis sent an early draft to her editor when she learned this lesson the hard way. “I wasn’t ready for his critique, and it ended up costing me six months of work,” she says.
In this talk, Lewis speaks to the importance of the private domain. Whether its Susan Sontag, Albert Einstein, or Maya Angelou many of the greats made sure they carved out a special time and place for their craft. “Putting something out in the world,” says Lewis. “Requires a temporary removal from it.”
The beauty of hackers, says cybersecurity expert Keren Elazari, is that they force us to evolve and improve. Yes, some hackers are bad guys, but many are working to fight government corruption and advocate for our rights. By exposing vulnerabilities, they push the Internet to become stronger and healthier, wielding their power to create a better world.
“Human beings are works in progress that mistakenly think they’re finished.” Dan Gilbert shares recent research on a phenomenon he calls the “end of history illusion,” where we somehow imagine that the person we are right now is the person we’ll be for the rest of time. Hint: that’s not the case.
Krista Donaldson uses design to fight jaundice, create prosthetic limbs, and solve some of the developing world’s most vexing problems.n this 99U talk, she offers a peek into her team’s design process for getting complicated medical treatments to all corners of the world for a price anyone can afford. Chief among her advice? Talk to your customers. Then talk to them again. And use all that feedback to iterate and, when needed, drastically shift your design process. “We want closure on our projects…but people and society and technologies change. You want to be okay with the ambiguity.”
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Americas in 2014. Packed with more than 230 slides covering 30 key countries across North, Central, South America and The Caribbean. From We Are Social Singapore
Over the course of human history, thousands of languages have developed from what was once a much smaller number. How did we end up with so many? And how do we keep track of them all? Alex Gendler explains how linguists group languages into language families, demonstrating how these linguistic trees give us crucial insights into the pas
For the past ten years, photographer Jeff Sheng has made it his mission to shine a light on issues affecting lesbian, gay, bisexual and transgender Americans through his work. In this 99U presentation, Sheng shares Fearless, a project on “out” athletes on high school and college sports teams and Don’t Ask, Don’t Tell, a series that shows closeted members of the armed services with their faces obstructed. “These brave men and women were serving our country, going to war, yet they couldn’t be open about who they were,” he says.
Sheng shares how important (and difficult) it was to build trust amongst his subjects, and how the tide of social change affected his work’s visibility. ”Whatever creative process, we have a responsibility to the potential of our power…It can’t just be about what brings us fame and fortune.”
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