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Posts from the PPT/ cool decks Category

You can’t get to the really brilliant ideas without first building off of the really awful ones. In the Nike Kitchen, the shoe company’s innovation lab responsible for the genre-busting Nike Flyknit (as seen in the 2012 Olympics and 2014 World Cup), the company focuses on building a safe space for failure to help push the envelope and develop completely new products. “By having an area where we can incubate and build, and not necessarily always worry about what a failure it is, we understand that we can learn from it. It really allows us to amplify and create new seedlings, off which we can build more crops,” explains Shaffer.
But the most important part of innovating, says Shaffer, is including your user in the entire process: “For us, having that single focus, which is our athlete, and listening to and observing them from the beginning of a project all the way through to the end is extremely vital.”

Here’s a talk that could literally change your life. Which career should I pursue? Should I break up — or get married?! Where should I live? Big decisions like these can be agonizingly difficult. But that’s because we think about them the wrong way, says philosopher Ruth Chang. She offers a powerful new framework for shaping who we truly are.

Future of advertising – Some thoughts from the present to predict the future of brand communication from Agustin Soriano

Some thoughts from the present to predict the future of brand communication by Agustin Soriano

Much of modern creativity advice focuses on “getting your work out there” and networking with others. But great work often requires that we work in isolation. When writing her book The Rise, Sarah Lewis sent an early draft to her editor when she learned this lesson the hard way. “I wasn’t ready for his critique, and it ended up costing me six months of work,” she says.
In this talk, Lewis speaks to the importance of the private domain. Whether its Susan Sontag, Albert Einstein, or Maya Angelou many of the greats made sure they carved out a special time and place for their craft. “Putting something out in the world,” says Lewis. “Requires a temporary removal from it.”

The beauty of hackers, says cybersecurity expert Keren Elazari, is that they force us to evolve and improve. Yes, some hackers are bad guys, but many are working to fight government corruption and advocate for our rights. By exposing vulnerabilities, they push the Internet to become stronger and healthier, wielding their power to create a better world.

@DigitasLBi_Fr Cannes Lions Predictions 2014 from Bridget Jung

by Bridget Jung, Chief Creative Officer at DigitasLBi Paris @DigitasLBi_Fr