The Story Behind “Just Do It”

all other stuff,PPT/ cool decks — thebrainbehind @ 15:17

How “Just Do It” was conceived by Wieden and Kennedy for Nike. via the highdefinite

3 ways to (usefully) lose control of your brand

PPT/ cool decks — thebrainbehind @ 10:57

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

What if money was no object?

PPT/ cool decks — thebrainbehind @ 10:10

Ask yourself. What would you do with your life if money was no object? An amazing lecture from the late Alan Watts. Let see some comments here people Via geeksaresexy

Off the Trend

PPT/ cool decks — thebrainbehind @ 09:40

Beijing-based jazz Xia Ja pianist discusses rationality, natural order, and the importance of staying ahead of the trend.You can find more interesting talks from the The Avant/Garde Diaries here and their facebook fan page is packed with interesting behind the scenes materia


Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People and Create Value

PPT/ cool decks — thebrainbehind @ 12:33

Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People and Create Value from Kelsey Ruger

Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response! Interesting thoughts by Kelsey Ruger

Social Media around the World 2012

PPT/ cool decks — thebrainbehind @ 16:20

Social Media around the World 2012 (by InSites Consulting) from InSites Consulting

Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. Created by InSites Consulting

John Lloyd: An animated tour of the invisible

PPT/ cool decks — thebrainbehind @ 15:45

Gravity. The stars in day. Thoughts. The human genome. Time. Atoms. So much of what really matters in the world is impossible to see. A lovely animation of John Lloyd’s classic TEDTalk

Andrew Blum: What is the Internet, really?

PPT/ cool decks — thebrainbehind @ 11:53

When a squirrel chewed through a cable and knocked him offline, journalist Andrew Blum started wondering what the Internet was really made of. So he set out to go see it — the underwater cables, secret switches and other physical bits that make up the net.

Teresa Amabile: Track Your Small Wins to Motivate Big Accomplishments

PPT/ cool decks — thebrainbehind @ 09:02

Could keeping a daily diary be the key to unlocking happiness at work? At the 99U Conference, creativity researcher Teresa Amabile explains the unexpected benefits of tracking daily progress.

The Truth About Dishonesty

PPT/ cool decks — thebrainbehind @ 13:27

Are you more honest than a banker? Under what circumstances would you lie, or cheat, and what effect does your deception have on society at large? Dan Ariely, one of the world’s leading voices on human motivation and behaviour is the latest big thinker to get the RSA Animate treatment. via thehighdefinite

A cultural revolution: The future of brand planning

PPT/ cool decks — thebrainbehind @ 17:08

06essay from user_essays

Interesting thoughts by Dayna Dion of Ogilvy & Mather

Digital Teens: The Drivers of Digital Behavior

PPT/ cool decks — thebrainbehind @ 10:22

Digital Teens: The Drivers of Digital Behavior from Nick Black

Findings from recent North American research that looked at the online motivations of digital teens. Presentation by Nick Black

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