What makes a great story? For legendary filmmaker Ken Burns, the answer is both complicated and personal. In this short documentary about the craft of storytelling, he explains his lifelong mission to wake the dead! Very interesting talk if you havent seen it already
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want? Interesting deck by by John V Willshire. Via Mr Litman
John Cleese tries to explain creativity and how to become more creative. The background of his lecture is scientific, the guide based on his own experience it dates back to 1991 but still is very relevant
.Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper by Steven Van Belleghem describes the different steps to evolve from a one time co-creation project to structural collaboration. A big thanks to Matthijs for dropping this one over
In this video from his talk at PSFK CONFERENCE NYC, Jason Silva shares two of his ‘shots of philosophical expresso’ – an exploration of how technology can quickly manifest our ideas and desires. The filmmaker and futurist rapidly demands that we need to learn to see the word in new ways in order to experience anew the amazement that has always been there.Via psfk
Making Friends & Influencing People is We Are Social Singapore’s introduction to social media marketing. It contains 10 principles to guide marketers make the most of social channels, and outlines a powerful 8-step strategic process to help marketers start harnessing social communications for their brands.
Very interesting deck from Ogilvy’s @brandonberger. “Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue”.
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