Bob Hoffman opens a fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands. via adcontrarian
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It was the change that no-one saw coming: the idea that we could take a book, a painting or a song and send it through cables and wires and even thin air to the other end of the world – and it would be identical on the other side. But this idea underpins everything about the Information Age we live in. How did we make such a mind bending transition into the digital world? And how does it work? It turns out it’s all based on a concept that is surprisingly beautiful in its simplicity. This short video essay explores what that idea is and tells you about the man who figured it all out. From delve.tv
Tina Roth Eisenberg was chugging along in her career as a designer… and then her daughter was born. She realized she had not yet become the kind of woman she had hoped her children would know. She immediately delved into a career as a serial entrepreneur that now includes an impressive group of “labors of love.” In this talk she shares five rules that have helped her launch businesses like Creative Mornings, Tattly, and Studiomates, among others.
Each was a side project that stemmed from a personal frustration. “I have a rule: If I keep complaining about something, I either do something about it or let it go,” says Eisenberg. The result: a group of projects that reflect the values dear to Eisenberg, most importantly using business to positively impact the lives of others.
Whether it’s through having a confetti drawer, keeping sane hours, or building environments that cultivate enthusiasm, Eisenberg urges us all to judge our success with the happiness and personal growth of those around us. “While I really love my work, my work is not me,” she says.
You can’t get to the really brilliant ideas without first building off of the really awful ones. In the Nike Kitchen, the shoe company’s innovation lab responsible for the genre-busting Nike Flyknit (as seen in the 2012 Olympics and 2014 World Cup), the company focuses on building a safe space for failure to help push the envelope and develop completely new products. “By having an area where we can incubate and build, and not necessarily always worry about what a failure it is, we understand that we can learn from it. It really allows us to amplify and create new seedlings, off which we can build more crops,” explains Shaffer.
But the most important part of innovating, says Shaffer, is including your user in the entire process: “For us, having that single focus, which is our athlete, and listening to and observing them from the beginning of a project all the way through to the end is extremely vital.”
Here’s a talk that could literally change your life. Which career should I pursue? Should I break up — or get married?! Where should I live? Big decisions like these can be agonizingly difficult. But that’s because we think about them the wrong way, says philosopher Ruth Chang. She offers a powerful new framework for shaping who we truly are.
Some thoughts from the present to predict the future of brand communication by Agustin Soriano
by Accrinet Corporation