A behind-the-scenes look at Behance’s unique approach to curation.Behance co-founders Scott Belsky and Matias Corea and Chief Curator Oscar Ramos Orozco share Behance’s approach to evolving curation through technology and the human touch.
To curate in the digital age, we must tap into a new equation: the power of the community + the power of technology + the power of human insight.
Interesting thoughts by sparks & honey
CIC and MEC reveal“2013 Consumption Trends in China”, some of these trends are comprehensive in scope, affecting and altering many aspects of consumption.
Radio host Julie Burstein talks with creative people for a living — and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.
Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. By Soap Creative
Yet another informative presentation by @juliancole ! Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Jonathan Adler talks about the value of ignoring the expectations of others and following your dream.
Interesting stats by HubSpot All-in-one Marketing Software
Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you. Very interesting thoughts by Barry Feldman
Very informative by Jitendra Jat
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objectives. Via @juliancole
How the face of marketing has changed and how we keep the marketing conversation with our consumers relevant. The face of marketing has transformed substantially. It’s no longer a one directional banter or broadcast dais dominated by a production line of messages. The future of marketing has signalled the end of one-way advertising as we know it. The zeitgeist of post-advertising reigns. Interesting thoughts by Wayne Kotzé-Flemming