What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social’s best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies
In this 99U talk, Jonathan Perelman breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).
His advice? Respect the platform you’re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”
An idea permeates our modern view of relationships: that men and women have always paired off in sexually exclusive relationships. But before the dawn of agriculture, humans may actually have been quite promiscuous. Author Christopher Ryan walks us through the controversial evidence that human beings are sexual omnivores by nature, in hopes that a more nuanced understanding may put an end to discrimination, shame and the kind of unrealistic expectations that kill relationships.
There are many leadership programs available today, from 1-day workshops to corporate training programs. But chances are, these won’t really help. In this clear, candid talk, Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future
Philosopher Yann Dall’Aglio explores the universal search for tenderness and connection in a world that’s ever more focused on the individual. As it turns out, it’s easier than you think. A wise and witty reflection on the state of love in the modern age
In this talk, researcher Heidi Grant Halvorson explores the mindsets needed to ensure personal growth. Mainly we should avoid a “Be Good” mindset — one where we are constantly attempting to prove our superiority to the world. Instead, we should embrace a “Get Better” mindset — where we always perceive ourselves as having more to learn. When we embrace a Get Better mindset, we embrace risk and are less afraid of failure, which is key to personal development.
In this thoughtful talk, David Puttnam asks a big question about the media: Does it have a moral imperative to create informed citizens, or is it free to pursue profit by any means, just like any other business? His solution for balancing profit and responsibility is bold … and you might not agree.
American culture is obsessed with the idea that we need to “find our passion” in order to be happy and successful. But there’s a problem: “It’s astonishingly bad piece of advice,” says best-selling author Cal Newport. We have no pre-existing passion. Instead, passion is found by first building a rare and valuable talent and using it to take control of your career path. In other words, be so good and work so hard that no one can ignore you.
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