Seth Godin: Keep Making a Ruckus from 99U on Vimeo.
Seth Godin advocates us to be bold. Whether it’s a toxic work culture or stagnation in your craft, Godin urges us all to recapture the child-like delight in taking a risk. “You may know how to use fancy design tools, but if there isn’t that leap that leads to connection, it doesn’t matter….you’re not making art,” says Godin. “We didn’t build stuff because we need more beautifully laid out menus. We did it because people want to be touched, noticed, and connected.”
PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences.
Hank Willis Thomas: Work in Society’s Subconscious from 99U on Vimeo.
Hank Willis Thomas has made it his mission to “not make sense out of things we think make sense,” challenging our perceptions of identity, history, and symbols. In his 99U talk, Thomas shares what he’s learned from creating his provocative body of work, including the repurposing of iconic brand imagery as a commentary on race and class, particularly in regard to African-American males.
There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship. Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ is a story about the combination of the digital and the human transformation in your customer strategy. By steven van belleghem
This is a very informative guide by Amber Horsburgh! Amber explains how to build a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it’s hard to move beyond counting things to really understanding them.
Oliver Burkeman: The Negative Path to Happiness and Success from 99U on Vimeo.
“Get motivated!” and “stay positive!” are common bits of self-help advice. But have we gone too far in our penchant for positivity? Leaning on research (including a story about Mount Everest climbers), reporter and author Oliver Burkeman shares the counterintuitive insight of how abandoning goals and allowing some negativity in can actually be helpful.
“Theres a real benefit to find ways to loosen our grip as goal driven people. When you look at successful entrepreneurs…you find they don’t follow this stereotype.” We should instead remain ready to adapt where we are heading and embrace uncertainty.
One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? From trendwatching
Briefly from Bassett & Partners on Vimeo.
Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
Aaron Dignan: How To Think Like a Startup from 99U on Vimeo.
We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses (and some aspects of nature) last for the long haul.
The most successful companies of the digital age display characteristics of what Dignan calls a “complex adaptive system.” They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, “you will be able to handle complexity and scale and you’ll be able to adapt in a way that your competition won’t.”
Social Media and the death of formal communication. There is a growing gap between formal and informal communication. As Social Media is showing us how easy it can be to have an informal conversation online in a human tone of voice, organizations are slow to catch up and still use formal communication to reach out. How long can this last? Interesting thoughts by @CopyDimitri
Susan Gregg Koger: Being a Rookie Is an Asset from 99U on Vimeo.
When she co-founded the online clothing retailer ModCloth, Susan Gregg Koger had never worked in retail and had no connections with the fashion industry. She had no experience that helped her write a business plan or how to source inventory for her site. But being a “rookie” turned out to be asset as she built her company without the constraints of tradition or routine. Since founding the company in college, Koger and her team have innovated in the online retail world with unconventional tactics like asking her customers to select what dresses to stock, and using user photos on product pages.
“Approaching a problem from a rookie point of view enables you to innovate just because you don’t how its usually done,” she says.