Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.
Over 700 brands were included in this year’s research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.
The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.
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By @benedictevans presented at BEA
Seth Godin challenges our perception of work. Interesting talk to say the least. Via swiss miss
Why do we think fans matter? And what should we be doing instead? Interesting thoughts by Mat Morrison
From the Google Self Driving Car to Google Glass to the education start-up Udacity, Sebastian Thrun has led remarkable teams in the creation of products that will truly change the way the world works in the future. As the 2013 ALVA Award-winner, he shares his insights at the annual 99U Conference.
by Thinktank International, London
This deck sets out We Are Social’s provocations for the future – the things that we believe will drive and shape our social and digital future over the months to come.