10 myths about psychology, debunked by Ben Ambridge. How much of what you think about your brain is actually wrong? In this whistlestop tour of dis-proved science, Ben Ambridge walks through 10 popular ideas about psychology that have been proven wrong — and uncovers a few surprising truths about how our brains really work.

It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued.

As creatives, we’re often put to the test of makin tough decisions and sacrifices for our work. However, according to Yuko, our biggest decision needs to happen at the beginning of our career asking ourselves: “What kind of artist do [we] want to be?” and having a clear picture of what that looks like.
In this talk, Yuko distills insights from her own personal story of being fired just days before her 99U appearance, gives advice on learning to say no, her thoughts on personal work, and tying it all back to the reality that while we might not win every job or shine on every project, sometimes it’s for the best.

Michael Shermer says the human tendency to believe strange things — from alien abductions to dowsing rods — boils down to two of the brain’s most basic, hard-wired survival skills. He explains what they are, and how they get us into trouble.