On Digital Transformation

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On Digital Transformation – 10 Observations from Mike Arauz

10 Observations by Mike Arauz

How the worst moments in our lives make us who we are

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Writer Andrew Solomon has spent his career telling stories of the hardships of others. Now he turns inward, bringing us into a childhood of adversity, while also spinning tales of the courageous people he’s met in the years since. In a moving, heartfelt and at times downright funny talk, Solomon gives a powerful call to action to forge meaning from our biggest struggles.

The Importance of Kindness

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Animated adaptation of a commencement speech given by George Saunders at Syracuse University, May 2013. Video by Above Average. Via swiss miss

Mark Ronson: The exhilarating creativity of remixing

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Mega awesome! Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson. It’s about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of “La Di Da Di,” Doug E. Fresh and Slick Rick’s 1984 hit that has been reimagined for every generation since.

The Ultimate Marketing Guide to Snapchat

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The Ultimate Marketing Guide to Snapchat from Ross Simmonds

By Ross Simmonds

The Long Game

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A video series on our distorted view of creativity and success! Created by DELVE DEEPER! I cant believe that I missed this one for so long

The SoDA Report (Volume 1, 2014)

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The SoDA Report (Volume 1, 2014) from SoDA

Probably the very last to share this. The SoDA Report, explores the concept of value. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?

no brand is your friend >100,000 views

all other stuff,PPT/ cool decks — thebrainbehind @ 13:51

Screen Shot 2014-04-30 at 2.45.46 μ.μ.

Just to say to all of you a big big thank you for sharing my presentation :-) In less than a month it has reached a massive 100,000 views over at slideshare! Honestly I wasn’t expecting that! Thank you!! You guys rule :-). In case you missed it completely , find it below

no brand is your friend from Michael Paredrakos

We Are Social presents Social Brands: The eBook

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We Are Social presents Social Brands: The eBook from We Are Social Singapore

The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

Success, failure and the drive to keep creating

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Elizabeth Gilbert was once an “unpublished diner waitress,” devastated by rejection letters. And yet, in the wake of the success of ‘Eat, Pray, Love,’ she found herself identifying strongly with her former self. With beautiful insight, Gilbert reflects on why success can be as disorienting as failure and offers a simple — though hard — way to carry on, regardless of outcomes.

Scott Belsky: What Are You Willing to Be Bad At?

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In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.

In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.
“Self-awareness,” says Belsky, “is the only sustainable competitive advantage you can find.”

The power of curiosity #FOMG14 #FOMGAwards

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The power of curiosity from Michael Paredrakos

This is one of the most interesting presentations I’ ve seen during my residence at the Festival of Media Global 2014. Brought to you by Huw Griffith Global Chief Performance officer, UM who kindly asked me to share :-)

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