What does real scientific work look like? As neuroscientist Stuart Firestein jokes: It looks a lot less like the scientific method and a lot more like “farting around … in the dark.” In this witty talk, Firestein gets to the heart of science as it is really practiced and suggests that we should value what we don’t know — or “high-quality ignorance” — just as much as what we know.
Results from Adobe’s full U.S. research study, “Digital Distress: What Keeps Marketers Up at Night?,” highlights how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook by @eskimon presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. A big thanks at @faris for bringing this to my attention
Hailed as the greatest pickpocket in the world, Apollo Robbins studies the quirks of human behavior as he steals your watch. In a hilarious demonstration, Robbins samples the buffet of the TEDGlobal 2013 audience, showing how the flaws in our perception make it possible to swipe a wallet and leave it on its owner’s shoulder while they remain clueless.
We are living in times where customer loyalty is decreasing. Is it possible to create a strong emotional relationship with your clients. Or even better: can you become Friends with your clients? Interesting thoughts by Steven Van Belleghem