Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy’s take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down pls let me know I’m dyslexic if you find a spelling mistake pls let me know
What a wonderful Festival it has been! It was better and even more impressive than the one last year. Basically it was huge. So many presentation to see, so many people to connect. At one point you had to sacrifice which presentation to see over another one. I met so many awesome people B. Bonin Bough @boughb,Oliver Luckett @revilopark and Mona EltahawyV @monaeltahawy just to name a few. Some of the decks that I could get my hands on, I have already shared with you, but many more to follow so stay tuned! They will be published with #FOMG14.
During day one in my view, the show stole David Shing, he delivered tones of new digital insights . He talked about the future of digital and media, and how brands can harness this innovation to increase engagement with consumers, as we move in the “Age of Interest”. Check his interview right from the floor of the festival below
Also very inspiring was the presentation of Peter Espersen from Lego that he spoke about Building Communities. You can view his entire presentation below
Day 2 was even more impressive! My mind was blown away from the presentations that Mona Eltahawy @monaeltahawy and Oliver Luckett @revilopark gave. Mona talked about whether or not we have true freedoms while Oliver talked about how you Build Organic Social Movements. Both of them left me speech less! Yous guys just ruled!!!!
I also enjoyed the presentation from Jon Matonis which I have shared below and also the one Steve Hasker did from Nielsen (I wish I could get my hands on that one to share with you guys.
It was an amazing festival although in my view it should be a day longer. You simply did not have enough time to attend all the presentations and you had to choose one from another.
During the night everybody was dressed up for the awards. I had so much fun with Yury and Lara Ayoub Agha from Nissan Dubai!! You guys were simply amazing
Starcom MediaVest Group was awarded Agency Network of the Year last night at the Festival of Media Global Awards in the Rome Cavalieri Hotel, with the most winning campaigns across different countries out of any agency. Starcom’s winning entries hailed from Poland, the Philippines, United Kingdom, Netherlands, United Arab Emirates, Denmark, and Sweden. The agency came away with Gold for two campaigns: Marabou Chocolate’s ‘The Chocolate with 6,000 Names’ in Denmark, which won The Retail Award, and Prudential’s ‘Warsaw 1935′ in Poland, which was awarded Best Communications Strategy.
UM Australia walked away with both Agency of the Year and Campaign of the Year for their innovative social media campaign ‘XTL’, which encouraged Australian teens to call out disrespectful or inappropriate online behaviour with the hashtag #XTL (crossing the line). Produced by UM for the Department of Families, Housing, Communities and Indigenous Affairs, ‘XTL’ won the Gold for Best Social Media Strategy, as well as the Silver in Best Targeted Campaign and Bronze for The Utility/Public Service Award. The campaign became popular not only over Twitter and Facebook, but also on TV and print media, and 90% of teens surveyed reported using #XTL in the right context.
UM also won awards for two other campaigns in Australia: News Corps’ ‘Fast Front Pages’ (Silver, Best Communications Strategy) and ING Direct’s ‘Spend Your Lunch Well’ (Gold, Best Entertainment Platform). Check all the winners here
Ending I said it last year and I will say it again this festival is all about the connections you make and the people that you get the chance to meet. There is no other event in the world that can give access to such hi profile people from the media world.
Daily Muse co-founder and startup advisor Kathryn Minshew has started (and re-started) her share of startups and has the battle scars to prove it. In this 99U talk, Minshew shares the remedies to commonly made startup founder mistakes. Chief among them? The “Gollum Syndrome” where founders treat their companies as “their precious.” Just launch and iterate, says Minshew, because “An ugly baby is better than no baby at all.”
Alexis Ohanian has founded reddit, Breadpig, and hipmunk but he’ll be the first one to tell you: “I still don’t know what I’m doing.”
When creating our next great work, we can be held up by failure, or by worrying what the world will think, but Ohanian urges us to remember that it’s hard enough to get people to care about your success. The web allows us to fail and fail fast and we should embrace this dynamic. And when you do eventually traction, treat your customers like royalty. “Your first 100 users are magical,” he says.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
Exclusive interview with Shingy, AOL’s Digital Prophet, talking about the Festival of Media Global and what you can expect to hear and learn from him on 6-8 April 2014 in Rome, Italy at the conference. You don’t want to miss this. You still have time to book your ticket. Book it directly here or enter my competition for a free ticket THAT ENDS TODAY here
As creatives, we often believe that as our talents improve, our salary will increase. However, your skills alone will not necessarily lead to more income. To really maximize your talents, identify the psychological reasons why clients do or don’t decide to use your services.
In this insight-packed 99U talk, best-selling author Ramit Sethi reveals how he went from practically begging his readers to pay for a $4.95 e-book, to charging thousands for online courses and consultation by putting himself in the shoes of his customers. Think of the unspoken concerns of your customers, he says, and master the language used by your clients. For example, people don’t want to “increase core strength” they want a six pack. By master the psychology of language and tapping into what your customers want, you can give them what they need and become indispensable.
Appearing by telepresence robot, Edward Snowden speaks at TED2014 about surveillance and Internet freedom. The right to data privacy, he suggests, is not a partisan issue, but requires a fundamental rethink of the role of the internet in our lives — and the laws that protect it. “Your rights matter,” he says, “because you never know when you’re going to need them.” See below how the NSA responded to Edward Snowden’s TED Talk
There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”
In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).
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