Some thoughts from the present to predict the future of brand communication by Agustin Soriano

Much of modern creativity advice focuses on “getting your work out there” and networking with others. But great work often requires that we work in isolation. When writing her book The Rise, Sarah Lewis sent an early draft to her editor when she learned this lesson the hard way. “I wasn’t ready for his critique, and it ended up costing me six months of work,” she says.
In this talk, Lewis speaks to the importance of the private domain. Whether its Susan Sontag, Albert Einstein, or Maya Angelou many of the greats made sure they carved out a special time and place for their craft. “Putting something out in the world,” says Lewis. “Requires a temporary removal from it.”

by Bridget Jung, Chief Creative Officer at DigitasLBi Paris @DigitasLBi_Fr

“Human beings are works in progress that mistakenly think they’re finished.” Dan Gilbert shares recent research on a phenomenon he calls the “end of history illusion,” where we somehow imagine that the person we are right now is the person we’ll be for the rest of time. Hint: that’s not the case.

Krista Donaldson uses design to fight jaundice, create prosthetic limbs, and solve some of the developing world’s most vexing problems.n this 99U talk, she offers a peek into her team’s design process for getting complicated medical treatments to all corners of the world for a price anyone can afford. Chief among her advice? Talk to your customers. Then talk to them again. And use all that feedback to iterate and, when needed, drastically shift your design process. “We want closure on our projects…but people and society and technologies change. You want to be okay with the ambiguity.”