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Startups often have “creation myths” about their early days. But real life is much messier than that. To prove this, former This American Life producer Alex Blumberg recorded nearly every painstaking moment in creating his new podcasting company, Gimlet Media. With plenty of audio examples, Blumberg highlights the ups and downs of turning your creative art into a business, culminating in a cringe-worthy pitch to a venture capitalist.
“The story that you tell, it’s like you’re killing it all the time,” says Blumberg. “But deep inside every single person who has ever tried to start a business, I’m sure, has had a pitch like that—if not worse.”
What if you could experience a story with your entire body, not just with your mind? Nonny de la Peña is working on a new form of journalism that combines traditional reporting with emerging virtual reality technology to put the audience inside the story. The result is an evocative experience that de la Peña hopes will help people understand the news in a brand new way.
Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,
Interesting thoughts by Charlie Quirk
Search engines have become our most trusted sources of information and arbiters of truth. But can we ever get an unbiased search result? Swedish author and journalist Andreas Ekström argues that such a thing is a philosophical impossibility. In this thoughtful talk, he calls on us to strengthen the bonds between technology and the humanities, and he reminds us that behind every algorithm is a set of personal beliefs that no code can ever completely eradicate.
Anil Dash, co-founder of ThinkUp, explained how even the smallest details of our work shape not only our businesses, but the culture around us. This presents us with a unique opportunity, as he said, “When we say ‘somebody ought to do something,’ here’s a chance for us to show our values.”