The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with expanded use of photos, video and audio. Looking ahead, the report finds early signs of growth for wearable computing devices, like glasses, connected wrist bands and watches – and the emergence of connected cars, drones and other new platforms.
Social Brands 100 benchmarks brand engagement in social spaces, identifying industry leaders and providing a snapshot of social media’s evolution each year.
Over 700 brands were included in this year’s research. Brand performance was measured on Facebook, Twitter and YouTube over a six-week period in spring 2013 and a cross-section of participants was surveyed to identify trends in social media.
The research has found that brands are starting to make the most of social platforms for handling their customer care. In some industries customer service appears to be taking priority over engagement rates, suggesting more could be done to better connect with people and create long-term loyalty.
From the Google Self Driving Car to Google Glass to the education start-up Udacity, Sebastian Thrun has led remarkable teams in the creation of products that will truly change the way the world works in the future. As the 2013 ALVA Award-winner, he shares his insights at the annual 99U Conference.