After years of investigation, a group of European scientists had discovered that the vulgarly called ‘arseholes’ are actually suffering a genetic mutation that conditions their behaviour. This discovering had opened a door to end with the unfair stigmatization of this group of patients. Understanding how the disease works is the first step to the cure, but there’s a lot of work to do before that moment arrives, including informing the citizenship about its existence. Because arseholes… are just sick people. via neatoroma
Learn, Unlearn, Relearn, by Ogilvy & Mather South Africa will take you through a brief history of advertising demonstrating what has changed, what is new, and what has fundamentally remained the same from day one. The talk was given by Chris Rawlinson (Group Digital Innovations), Chris Gotz (Executive Creative Director and Creative Circle Chairman), Luca Gallarelli (Deputy Managing Director).
Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
Today, more than 30% of budgets are spent on content marketing, opening up new opportunities for brands to engage their customers and drive leads. This NewsCred whitepaper provides a deep dive into case studies from 15 of the world’s best content marketers.