Trust is on the decline, and we need to rebuild it. That’s a commonly heard suggestion for making a better world … but, says philosopher Onora O’Neill, we don’t really understand what we’re suggesting. She flips the question, showing us that our three most common ideas about trust are actually misdirected.
So geeky!!What do Game of Thrones’ Dothraki, Avatar’s Na’vi, Star Trek’s Klingon and LOTR’s Elvish have in common? They are all fantasy constructed languages, or conlangs. Conlangs have all the delicious complexities of real languages: a high volume of words, grammar rules, and room for messiness and evolution. John McWhorter explains why these invented languages captivate fans long past the rolling credits.
What does real scientific work look like? As neuroscientist Stuart Firestein jokes: It looks a lot less like the scientific method and a lot more like “farting around … in the dark.” In this witty talk, Firestein gets to the heart of science as it is really practiced and suggests that we should value what we don’t know — or “high-quality ignorance” — just as much as what we know.
Results from Adobe’s full U.S. research study, “Digital Distress: What Keeps Marketers Up at Night?,” highlights how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook by @eskimon presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. A big thanks at @faris for bringing this to my attention
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