There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital relation, your future becomes very uncertain. Succeeding in the digital transformation will not be enough. As a consequence of the digital evolution, there is also a need for the human transformation of your customer relationship. Thinking about the role of humans versus machines, thinking about the role of the warm human touch and considering the power to connect people with people, are the key challenges in this domain. ’When digital becomes human’ is a story about the combination of the digital and the human transformation in your customer strategy. By steven van belleghem
This is a very informative guide by Amber Horsburgh! Amber explains how to build a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
Does a set of data make you feel more comfortable? More successful? Then your interpretation of it is likely wrong. In a surprisingly moving talk, Susan Etlinger explains why, as we receive more and more data, we need to deepen our critical thinking skills. Because it’s hard to move beyond counting things to really understanding them.
Oliver Burkeman: The Negative Path to Happiness and Success from 99U on Vimeo.
“Get motivated!” and “stay positive!” are common bits of self-help advice. But have we gone too far in our penchant for positivity? Leaning on research (including a story about Mount Everest climbers), reporter and author Oliver Burkeman shares the counterintuitive insight of how abandoning goals and allowing some negativity in can actually be helpful.
“Theres a real benefit to find ways to loosen our grip as goal driven people. When you look at successful entrepreneurs…you find they don’t follow this stereotype.” We should instead remain ready to adapt where we are heading and embrace uncertainty.
One powerful question for brands to answer in 2015: what are you prepared to SACRIFICE? From trendwatching
Briefly from Bassett & Partners on Vimeo.
Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
Aaron Dignan: How To Think Like a Startup from 99U on Vimeo.
We all know about the nimble startup that outflanks the big guys. But how can larger institutions take advantage of the same cultural phenomena as their smaller, newer counterparts? In this presentation, Undercurrent founding partner Aaron Dignan juxtaposes the characteristics that make businesses (and some aspects of nature) last for the long haul.
The most successful companies of the digital age display characteristics of what Dignan calls a “complex adaptive system.” They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, “you will be able to handle complexity and scale and you’ll be able to adapt in a way that your competition won’t.”