The Most Contagious 2013

PPT/ cool decks,trends — thebrainbehind @ 11:00

The 2013 Most Contagious report has been released download it from here

Digital, advertising, social and tech predictions & trends 2014

PPT/ cool decks,videos — Tags: — thebrainbehind @ 10:54

Digital, advertising, social and tech predictions & trends 2014 from Soap Creative

always interesting from Soap Creative

The Future of Relationships

PPT/ cool decks — thebrainbehind @ 11:42

Everything evolves, including how human beings relate to one another in intimate relationships. Norms which have been relatively stable in this space have been mutating and changing rapidly over the past ten years – and will continue along this trajectory into the foreseeable future. Interesting thoughts by sparks & honey

Josh Reich: Design Is Not a Department

PPT/ cool decks — thebrainbehind @ 11:07

Josh Reich hated his bank. He was tired of overdraft fees and being treated like a number. So he made his own.
Starting in a basement in Brooklyn and eventually growing to a full-fledged an office in Portland, Oregon, Simple is now a fast-growing startup aiming to replace our modern notion of the bank with a focus on design and user experience. In this talk, Reich walks us through Simple’s ever-evolving “human oriented” design process that forgoes a design department. Instead, every employee is given the agency to create.

The secret psychology behind persuasive content

PPT/ cool decks — thebrainbehind @ 16:29

The secret psychology behind persuasive content from Nathalie Nahai

In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.

You’ll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.

Simon Sinek: Why Leaders Eat Last

PPT/ cool decks — thebrainbehind @ 15:55

In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.”

The future of digital

PPT/ cool decks,trends — thebrainbehind @ 14:16

The future of digital from Useful Ideas

Interesting thoughts by Useful Ideas/ Business Insider

The SoDA Report Digital marketing outlook Volume 2, 2013

PPT/ cool decks,trends — thebrainbehind @ 20:24

The SoDA Report (Volume 2, 2013) from SoDA

This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. By SoDa

Brené Brown: Why Your Critics Aren’t The Ones Who Count

PPT/ cool decks — thebrainbehind @ 14:46

There is nothing more frightening than the moment we expose our ideas to the world. Author and vulnerability researcher Brené Brown shows us how to deal with the critics and our own self-doubt by refusing to “armor up” and shut ourselves off. “Not caring what people think,” she says, “is its own kind of hustle.”

Instead we must “reserve a seat” for the critics and our own self-doubt. “Tell them, I see you, I hear you, but I’m going to do this anyway.”

Zombie Research

PPT/ cool decks — thebrainbehind @ 14:29

Zombie Research from Tim Stock

how outdated research frameworks are deadening opportunities for insights in a new network world. By Tim Stock

Mikko Hypponen: How the NSA betrayed the world’s trust — time to act

PPT/ cool decks — thebrainbehind @ 20:20

Recent events have highlighted, underlined and bolded the fact that the United States is performing blanket surveillance on any foreigner whose data passes through an American entity — whether they are suspected of wrongdoing or not. This means that, essentially, every international user of the internet is being watched, says Mikko Hypponen. An important rant, wrapped with a plea: to find alternative solutions to using American companies for the world’s information needs.

As computer access expands, Mikko Hypponen asks: What’s the next killer virus, and will the world be able to cope with it? And also: How can we protect digital privacy in the age of government surveillance?

EMPATHY: The Key to Brand Success in 2014

PPT/ cool decks — thebrainbehind @ 09:05

EMPATHY: The Key to Brand Success in 2014 (mobileYouth) from Graham Brown (mobileYouth)

Graham Brown of mobileYouth shares latest insights into the power of EMPATHY for branding

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