This is the awesome Keiichi’s thesis project for his final year Masters in Architecture! According to Keiichi “augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it”! I could not agree more!
What a lovely way to make people interact with your “brand”! This is “a site-specific play experience by Hudson-Powell & Joel Gethin Lewis for the Big Screen Edinburgh, produced by Bren O’Callaghan” More info about this here
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