This is just superb! The wonderful Superhumanoids, directed Eli Gunn-Jones! Lovely stuff!
This is the end result of a Nike sponsored arts based project! Nike supplied individuals with a pair of Nike trainers and asked the people to create a piece that ‘challenged the function of the shoes, using sport as an inspiration’. This is Jim Campbell work and he has done a magnificent job! He filmed shoes in multiple locations and scenarios, across Europe through the summer, including Manchester, London, Paris, Nice, Genova, Milan, Zurich, Frankfurt, Brussels, Edinburgh and Nairn!
This is the future according to Samsung and it looks very impressive! A big thanks to George for bringing this to my attention
via Peter Kowalski