This is the Beamvertising version made by Lumina Motion & Porta 4 of Axe Excite campaign Even angels will fall. Big thumbs up!!
Aircord from Japan has developed this crazy technology that allows your phone to do 3D Holograms & 36O degrees projections ! Quite cool .. although you need a pyramid of some short to do it and its quite small More info about this here
“Conductor by Alexander Chen turns the New York subway system into an interactive string instrument. Pulling from the MTA