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Very interesting deck by @bbhlabs | @melex @jeremyet! Forget the hype surrounding the social web for a moment, what about something a little further out? This talk paints a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball’s chance in hell of becoming a reality. Choose between: 1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted OR 2. Brands and their users seek to fight for discovery and serendipity. The presentation is missing a lot of text read more here