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Michael Hillard is the Executive Producer at FINCH Australia. He was a member of the first-ever Cannes Lions Branded Content & Entertainment Jury. Here he offers some tips about to make your entries stand out in the jury room.

I think Im the very last person to post this! To This Day is a project based on a spoken word poem written by Shane Koyczan ( called “To This Day”, to further explore the profound and lasting impact that bullying can have on an individual.