Media surfaces: Incidental Media from Dentsu London on Vimeo.

Incidental Media is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London’s communications strategy Making Future Magic

The second sketch “The Journey”, looks at train travel

Media surfaces: The Journey from Dentsu London on Vimeo.

Very very interesting both video describe the growing number and variety of media surfaces as a canvas for less interruptive and more ambient, contextual messages! More info about them here