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Very very cool branding by Coke Zero that created this first location-based video game that lets you play a real-life version of Disney TRON: Legacy. Build a Light Wall as you move about the real world and earn points by forcing other players to crash into it. Download LiveCycle for free at CokeZero.com. Via Gizmodo

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  1. Joan #
    November 28, 2010

    very smart of them

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