Social Strategy for B2B Marketing
GlobalWebIndex – B2B Social Media Strategy – Research Report – 2011
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Very interesting data by Tom Smith.This report utilises the five completed waves of GlobalWebIndex research covering 27 markets and 100,000 surveys to provide the most detailed overview to date of how the business to business (B2B) decision maker engages in social media and which social communications really influence sales. Through interviews with over 17,000 B2B Decision Makers there is a clear picture of the importance of social media to effective B2B business, marketing and sales strategy
