BIG BRAND THEORY: Packaging Design

packaging design — thebrainbehind @ 12:37

How much you brand worth depends on how much you can leave out. Based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value! Superb packaging designed by Ewan Yap

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  1. [...] “O quanto sua marca vale depende de quanto você pode deixar de fora”, lembra Ewan Yap. O designer criou uma série de embalagens baseadas no princípio da ‘Big Brand Theory’. A ideia é recortar a identidade visual da marca tanto quanto possível mas de tal forma que ela ainda mantenha sua integridade e possa ser compreendida, ao mesmo em que aumenta seu valor estético. Veja algumas abaixo e todas aqui. Via The Curious Brain. [...]

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