Info

Briefly from Bassett & Partners on Vimeo.

Every project starts with a brief.
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.

Comments

No comments yet.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.