Hank Willis Thomas: Work in Society’s Subconscious from 99U on Vimeo.

Hank Willis Thomas has made it his mission to “not make sense out of things we think make sense,” challenging our perceptions of identity, history, and symbols. In his 99U talk, Thomas shares what he’s learned from creating his provocative body of work, including the repurposing of iconic brand imagery as a commentary on race and class, particularly in regard to African-American males.