from here. A big thanks to Steven for dropping this one over
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends according to Emarsys
This is a very informative guide by Amber Horsburgh! Amber explains how to build a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
Social Media and the death of formal communication. There is a growing gap between formal and informal communication. As Social Media is showing us how easy it can be to have an informal conversation online in a human tone of voice, organizations are slow to catch up and still use formal communication to reach out. How long can this last? Interesting thoughts by @CopyDimitri
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø
Your brain may never be the same! Via AsapSCIENCE