Search results for Helge Tennø

How do we measure the value of social media? from Helge Tennø

By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø

New Demand Patterns – How customers are changing the landscape of communication and business. from Helge Tennø

“Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.” Interesting thoughts by Helge Tennø

Yet another and very informative presentation by Helge Tennø

Rebuilding the barriers

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Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.

Connect everything else

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Putting connected technologies into the context of everything else. An informative presentation by Helge Tennø