By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tennø
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Interesting thoughts by Helge Tennø,
“Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.” Interesting thoughts by Helge Tennø
Yet another and very informative presentation by Helge Tennø
Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.
Putting connected technologies into the context of everything else. An informative presentation by Helge Tennø