Change – tools and ideas to meet the future

PPT/ cool decks — thebrainbehind @ 10:40

Change – tools and ideas to meet the future from Helge Tennø

Interesting thoughts by Helge Tennø,

New Demand Patterns – How customers are changing the landscape of communication and business.

PPT/ cool decks — thebrainbehind @ 10:10

New Demand Patterns – How customers are changing the landscape of communication and business. from Helge Tennø

“Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.” Interesting thoughts by Helge Tennø

10 projects that challenge / change the concept of what communication is

PPT/ cool decks — thebrainbehind @ 14:53

Yet another and very informative presentation by Helge Tennø

10 projects that challenge / change the concept of what communication is

all other stuff — Tags: — @ 12:53

Yet another and very informative presentation by Helge Tennø

Rebuilding the barriers

PPT/ cool decks — thebrainbehind @ 11:14
Rebuilding the barriers
View more presentations from Helge Tennø.

Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.

Connect everything else

PPT/ cool decks — thebrainbehind @ 12:12
Connect everything else

View more presentations from Helge Tennø.

Putting connected technologies into the context of everything else. An informative presentation by Helge Tennø

New Business Opportunities In Retail

PPT/ cool decks — thebrainbehind @ 11:06
New Business Opportunities In Retail
View more presentations from Helge Tennø.

Another informative presentation by Helge Tennø! ! If you can spare a minute make sure you read it

When the Marketing Becomes the Product 2

PPT/ cool decks — thebrainbehind @ 12:04

A part two, of a previous presentation by Helge Tennø on the new role of marketing in the post digital landscape! If you have the time make sure you read it!

Expanded Version – Seven Actionable Marketing Trends

PPT/ cool decks,trends — thebrainbehind @ 17:38

The expanded collection of insights and ideas on digital marketing activities” – focusing on leveraging new consumer/media/digital trends by Helge Tennø,

This is not the time for Big Lazy Brands

PPT/ cool decks — thebrainbehind @ 10:54

A presentation about the challenges for FMCG brands in today’s post digital landscape by Helge Tennø,

Post Digital Marketing 2009

PPT/ cool decks — thebrainbehind @ 12:37

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Great presentation by Helge Tennø,

New Strategies Require New Measurements

PPT/ cool decks — thebrainbehind @ 10:52

Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them according to Helge Tennø!

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