Yet another and very informative presentation by Helge Tennø

Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on? This presentation by Helge Tennø looks at how we measure online activities, and if this is limiting our perspective.

Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry Helge Tennø argues how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.

Another informative presentation by Helge Tennø! If you can find some time make sure your read it