Read how marketing becomes the product, and the product becomes the marketing in this very informative presentation by Hedge

A presentation about the challenges for FMCG brands in today’s post digital landscape by Helge Tennø,

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Great presentation by Helge Tennø,

Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them according to Helge Tennø!