We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask “why” whenever possible.
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Michael Wolff: Never Stop Asking “Why?”
We won’t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child’s mind and have an insatiable curiosity. Ask “why” whenever possible.
Michael Wolff: Never Stop Asking “Why?” was originally published on The Curious Brain
Michael Wolf
Michael Wolf’s new work “Architecture of Density.” Its all about patterns, textures, and the anonymity of Hong Kong’s apartment towers. Via thelaughingsquid
MICHAEL WOLFF, IS THIS A GOOD TIME FOR CREATIVITY?
Michael Wolff from legendary British design firm Wolff Olins share his thoughts in this fascinating video from ISTHISAGOODTIME ! Very very interesting