The Festival of Media Global Hangout Sessions : Are you an influential voice in the media landscape?

Are you an influential voice in the media landscape? If so, the Festival of Global Media and me, we’d like to invite you to take part in a programme of thought-leading sessions at The Festival of Media Global 2013, listening in on talks led by major brand speakers including Viacom, Unilever, BlackBerry and Tesco.com…without leaving your desk!

This year the festival introduces “The Festival of Media Global Hangout Sessions”, a programme of handpicked sessions from the Festival, streamed live to a select group of influential global commentators in closed Google Hangouts. From Montreux direct to your monitor – as-it-happens announcements and insights from some of the biggest brand and agency names on the planet, at the only event dedicated to the $500bn media industry.

Check the subject of the sessions along with their timings below

The Festival of Media Global Hangout Sessions

APRIL 29
· Rules of Engagement – Frank Boulben, CMO, BlackBerry shares his unique insights into the challenges and opportunities of reinventing BlackBerry and how marketers can take engagement to new levels. (09.55-10.15 Montreux, 08.55-09.15 London, 03.55-04.15 New York )

· Going Direct – Brazil’s largest cosmetics and eco-beauty brand is revolutionising the way it gets its products into the hands of consumers. Hear Natura’s Executive VP Jose Marino explain how its unique implementation of the traditional direct sales model is delivering organic innovation. (15.25-15.45 MRX, 14.25-14.45 LDN, 09.25-09.45 NY)

· Your 2023 Shopping Basket – International Director of Tesco.com, Frans Falize shares his insights into the evolution of e-commerce around the world, how the weekly shopping trip is changing for consumers globally and what your online shopping experience will look like in 10 years’ time (15.45-16.05 MRX, 14.45-15.05 LON, 09.45-10.05 NY)

APRIL 30
· I Sync Therefore I am – Leaders in human technologies, artificial intelligence and data capture discuss the ‘quantified self’ and how new transactional bonds are being forged between product, consumer and marketer. (09.10-09.40 MRX, 08.10-08.40 LON, 03.10-03.40 NY)

· What’s All The Buzz About? – Find out why everyone is talking about BuzzFeed when its President and COO Jon Steinberg joins with the Host and CEO of The Valley Girl Show, Jesse Draper, to talk about how Native Advertising is set to change the future of the industry. (10.00-10.30 MRX, 09.00-09.30 LON, 04.00-04.30 NY )

· Create, Curate, Connect: Consumer Engagement in the Era of ‘Living Media’ – President & CEO, Viacom International Media Networks Bob Bakish discusses how media consumers stand to gain even greater brand engagement in the era of ‘Living Media’. (13.45-14.15 MRX, 12.45-13.15 LON, 07.45-08.45 NY )

· Algorithm Versus the Man – The CEO and Founder of Rocket Fuel George John, Sameer Singh, VP & Head of Global Media Planning, Strategy & Buying at GlaxoSmithKline and Ricky Liversidge, CMO, DG Media Mind discuss a potential future where algorithms plan and buy media, and the media planner becomes a thing of the past. (16.10-16.45 MRX, 15.10-15.45 LDN, 10.10-10.45 NY)

· Going Beyond 360˚ Luis Di Como, SVP Global Media at Unilever discusses how Unilever is going beyond a 360˚ marketing approach to create content that is high quality, cost effective and always on and why the days of the big ad campaign are becoming a thing of the past. (16.45-17.10 MRX, 15.45-16.10 LON, 10.45-11.10 NY)

There is limited space on the Hangout sessions, but we’d hate you to miss out, so if you are interested in taking part in any or all of the above, please email caroline.doyle@withpr.co.uk to reserve your spot now.

For the full Festival agenda please click here.

Bitcoin money without government by @jonmatonis #FOMG14 #FOMGAwards @FestivalOfMedia

Bitcoin festival of media rome from Michael Paredrakos

The fascinating presentation that Jon Matonis @jonmatonis (Executive Director of Bitcoin Foundation) gave at the festival of media global

Bitcoin money without government by @jonmatonis #FOMG14 #FOMGAwards @FestivalOfMedia was originally published on The Curious Brain

Music festivals

via thedoghousediaries

FESTIVAL OF MEDIA GLOBAL 2013 THE AWARDS ! #FOMG13

Here is the promised post about the awards!The best of the best were Asos by Carat that won campaign of the year and Starcom Mediavest group who won agency and network of the year.

ASOS’ #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux.

The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in music videos wearing ASOS clothes that viewers could click to purchase, was also awarded Best Entertainment Platform and Best Use of Emerging Technology.

Judges commented that the campaign offered an excellent direct link between entertainment and purchasing and used technology in a clever way, aligned with the priorities of the business. The ASOS campaign brought to life this year’s Festival theme ‘From Content to Commerce’; the judges noting that it would pave the way for ‘click to purchase’ content.

Agency of the Year Starcom MediaVest Group US was a winner of three categories and highly commended in another three, for a total of three different clients. It won Best Digitally Integrated Campaign and Creative Use of Media for the Coca Cola Polar Bowl; and Best Social Media Campaign for the Puerto Rican Government’s Follow2Unfollow.

The judges noted that Coca Cola Polar Bowl, which allowed Superbowl viewers the opportunity to watch the Coca Cola polar bear characters humorously reacting to the game, was a smart second screen strategy. They praised Follow2Unfollow, which saw prisoners tweet about the hardships of prison life to discourage youth from crime, for being a standout, eye opening social media initiative.

Latin American campaigns performed particularly well – Best Use of Content was won by OMD for SAP A La Tortrix, which reinvigorated Guatemalan pride by offering a local language audio dubbing service for television programmes traditionally dubbed over in Argentinian or Mexican. First Ever Drinkable Water Billboard by BPN in Peru, was awarded a Highly Commended for Creative Use of Media. In Lima and surrounding low rainfall cities, billboards were installed that converted humidity in the air to water, as part of a student recruitment drive for the University of Technology and Engineering.

Two Indian campaigns were also recognised – Best Use of Mobile went to OMD for Wheel’s One Missed Call campaign and Best Communications Strategy to Mindshare for Kissanpur’s Where What You Grow is What You Eat initiative.

For the first time, three Highly Commended places were awarded, in the Creative Use of Media category. These were Do You Want Duracell With That? by Starcom MediaVest Group, First Ever Drinkable Water Billboard by BPN and Quality in Your Face Journalism for The Economist by PHD.
The judges made the ruling as they felt the category was exceptionally strong.

Meanwhile, Hot New Company of the Year in the Media Accelerator Programme (M.A.P) was awarded to Future Ad Labs, whose PlayCaptcha offers short branded mini games as an alternative to traditional ‘captcha’ verifications, to improve user experience, guarantee brand engagement for advertisers and generate revenue for online platforms.

Chair of the Awards Jury, and Group Head of Global Media at Mastercard, Ben Jankowski, comments: “We were truly privileged to see such innovative, ground breaking work from all around the world. It was refreshing to see markets such as Guatemala, Peru and India make their mark. Some of the campaigns we assessed set a real benchmark for their competitors through a clever use of insight and sophisticated execution, and will be talked about for years to come.”
Festival of Media Global founder and CEO of C Squared Charlie Crowe comments: “The Festival of Media Global Awards have always reflected the best media creativity from all over the world, and I’m pleased to see so many markets represented with campaigns that were not only strategically strong but also delivered unequivocally against a business’s bottom line. The media sector’s valuable contribution to the advertising industry is clear for us to see.”

I have already asked the organisers of C Squared to fwd to me the case study videos…when they will be available to me I will make sure to publish them 🙂