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The reckless consumerism of the 2020s has given way to something new. Every product on the shelf is regenerative, designed to heal the planet and rebuild communities. Every ad you see isn’t just a promise—it’s a commitment.

But this transformation didn’t come easily. It demanded innovation, courage, and a reckoning with the role advertising plays in shaping society.

Because when every product is sustainable, when every company claims to do good, how do brands stand out? How does advertising remain relevant, or even ethical?

The answer lies at the intersection of technology, transparency, and purpose. This is a future where advertising doesn’t just sell—it inspires. Where AI isn’t just a tool—it’s a force for accountability. And where the stories we tell don’t just move markets—they move humanity forward.

The Shift From Consumption to Connection

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In 2035, advertising is no longer about selling products—it’s about building connections:

  • Connection to the Planet: Ads don’t just highlight features; they showcase how each purchase contributes to restoring ecosystems, from planting forests to cleaning oceans.
  • Connection to People: Brands celebrate equitable supply chains and fair labor practices, proving that every purchase supports communities.
  • Connection to Values: Consumers don’t align with brands for their logos anymore—they align for their leadership in solving humanity’s greatest challenges.

Advertising has always been about more than what we buy. It’s about who we are, what we stand for, and the world we want to leave behind. In this new era, every message must reflect that truth. Because in 2035, what we sell isn’t just a product—it’s a promise to each other and to the future.

The Role of AI in Advertising’s Evolution

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AI has transformed advertising into something more precise, more accountable, and more inspiring than ever before. It’s no longer just about reaching audiences and being only cost-efficient —it’s about understanding them in ways that drive meaningful action.

Here’s how AI shapes the advertising industry in 2035:

  1. Hyper-Personalized Storytelling
    AI doesn’t just create ads—it creates experiences. Every consumer sees a message tailored to their values, their behaviors, and even their emotional state. A single product ad might tell thousands of stories, each uniquely crafted to resonate deeply.
  2. Dynamic Transparency
    AI-powered ads provide real-time updates on sustainability metrics. Tap on a clothing ad, and you’ll see its entire lifecycle: where the cotton was grown, how the factory was powered, and how the garment will be recycled when you’re done with it.
  3. Immersive Campaigns
    With AI and augmented reality, brands create ads that immerse consumers in their impact. Imagine trying on a pair of shoes virtually and watching as forests are replanted in your name.

Radical Transparency: The New Standard

In 2035, trust is everything. Advertising isn’t just about what a product can do—it’s about what it means. Transparency is no longer optional; it’s mandated. Every ad must disclose:

  • The Product’s Lifecycle: From raw materials to end-of-life disposal.
  • Social Impact: How workers were treated and how communities benefit.
  • Regenerative Metrics: The exact carbon offset, water saved, or biodiversity restored by a purchase.

Imagine an ad for a smartphone:

  • Tap the screen, and you’ll see how its recycled components were sourced, the renewable energy powering its production, and the programs it funds to bridge the digital divide in underserved areas.

This isn’t just marketing—it’s accountability and it’s demanded by law from all the governments in our planet

The Consequences of Complacency

But not every brand has leaped. Those who cling to outdated strategies have faded into irrelevance. Greenwashing in 2035 isn’t just unethical—it’s illegal. Brands that fail to deliver on their promises don’t just lose trust—they disappear.

The companies that thrive in this new world are the ones willing to lead—to take risks, to innovate, and to stand for something greater than profit. Because in 2035, doing the right thing isn’t just good business—it’s the only business that matters.

The Role of Advertising in 2035

Advertising in 2035 isn’t about selling dreams—it’s about building futures. It’s about creating movements that inspire people to act, to invest in a better world, and to demand more from the companies they support.

This isn’t just a shift in marketing—it’s a shift in culture.

Picture this:

  • A furniture company’s ad invites you to a virtual experience where you can explore the forests they’ve rewilded through your purchases.
  • A clothing brand runs a campaign offering a subscription for jeans that are repaired, recycled, and replaced—ensuring nothing ends up in a landfill.

These aren’t just ads—they’re promises of a world where business and sustainability work hand in hand.

The stakes have never been higher.

The Advertising Crossroads: Adapt or Become Obsolete

For advertisers, the choice is stark: evolve or vanish. The landscape of advertising has transformed fundamentally by 2035—it’s no longer about mere persuasion, but about creating meaningful platforms for progress.

Each campaign now represents more than a marketing effort; it’s a catalyst for change. Advertisers have the power to educate, inspire, and empower consumers, guiding them towards choices that resonate with their deepest values. But this transformation hinges on a critical element: trust.

The fundamental challenge isn’t about technological innovation or narrative craft. It’s about rebuilding genuine connection in an age of unprecedented transparency and AI-driven precision. Can brands reimagine their role from sellers to partners in collective progress?

The pathway forward demands extraordinary courage. Ethical action is no longer a optional strategy—it’s the fundamental currency of relevance. Brands must recognize that their impact extends far beyond product sales; they are architects of societal transformation.

In 2035, every product is more than a commodity. It’s a promise—to consumers, to communities, to our shared planet. The brands that don’t just make this promise, but fully embody it, will do more than survive. They will be the architects of our collective future.

The choice is clear: Evolve with purpose, or be left behind.


“iButterfly” is an entertaining and cool iPhone application using Augmented Reality, motion sensor, and GPS functions to collect coupons and also diverse information and contents as well.More info about this here! via seventyseven

For years, we’ve talked about omnichannel like it’s the holy grail of customer service. And a decade ago, it was. Bringing together call centers, chatbots, and emails into one seamless experience? That was groundbreaking. But today, it’s the bare minimum. Customers don’t just expect seamless—they demand intuitive.

As we step into 2025, the winners in customer service won’t be those who merely manage channels better. They’ll be the ones who deeply understand their customers, anticipate needs before they arise, and deliver solutions with the kind of humanity that builds loyalty for life. This isn’t just an evolution. It’s a transformation.

From Omnichannel to Omniscient

A customer’s patience is short, but their expectations are long. They don’t want to explain their problem twice, and they certainly don’t want to wait for a resolution. They want their issue fixed before it even happens. That’s where predictive AI comes in:

  • Know Before They Ask: Analyze data to predict a customer’s needs based on past behavior, current trends, and even context clues.
  • Solve Proactively: Whether it’s an internet outage or a service delay, fix it before they even notice.
  • Tailor Everything: Deliver hyper-personalized experiences that don’t just meet expectations but surpass them.

Putting Empathy at the Core

Technology alone won’t win hearts. It’s the human touch—scaled by technology—that truly sets brands apart. Emotional AI is the next frontier, blending efficiency with a personal connection:

  • Real-Time Sentiment: Systems that pick up on frustration, confusion, or joy and adapt their approach instantly.
  • Empathy at Scale: AI that doesn’t just answer questions but understands the emotions behind them.

Imagine a chatbot that doesn’t just say, “We’re sorry for the inconvenience,” but senses a customer’s urgency and prioritizes their issue accordingly. That’s the level of care people remember—and reward with their loyalty.

Immersive Customer Support

Customer service in 2025 isn’t limited to the real world—it’s stepping into the virtual one. Brands are starting to deliver immersive experiences that feel as personal as a face-to-face conversation:

  • AR Assistance: Augmented reality apps that guide you through assembling furniture, fixing a device, or even troubleshooting your car.
  • “Metaverse” Moments: Virtual help desks where avatars offer personalized support, product demos, and even shopping advice.

This isn’t sci-fi; it’s happening now. And the brands that embrace it will stand out in a crowded marketplace.

Service That Transforms Lives

The best customer service doesn’t just fix problems—it enriches lives. It anticipates what people need and creates value far beyond the transaction:

  • Personalized Financial Guidance: Banks using AI to help customers achieve their goals, whether it’s buying a home or saving for college.
  • Wellness Monitoring: Wearables that connect users with real-time support to stay healthy, happy, and engaged.

These aren’t just services—they’re lifelines that build trust and deepen relationships.

A Higher Purpose

Customers don’t just want convenience. They want to know the brands they support stand for something bigger. In 2025, purpose will matter as much as product:

  • Eco-First Practices: AI-driven remote service models that reduce environmental impact.
  • Ethical Transparency: Data practices that are fair, transparent, and respectful of customer privacy.

Sustainability and ethics aren’t just nice to have—they’re essential to earning the trust of the modern consumer.

The Metrics That Matter

Customer satisfaction scores and NPS are relics of the past. The future is about measuring what really matters:

If your metrics don’t reflect the full scope of the customer experience, you’re missing the point.

The Future Belongs to the Bold

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The era of omnichannel dominance is over. The brands that win in 2025 will be those that dare to go further. They’ll invest in predictive AI, emotional intelligence, and immersive technologies. They’ll embrace sustainability and lead with purpose. And above all, they’ll never forget that customer service isn’t just a department—it’s a promise.

The challenge is clear. The opportunity is immense. And the brands that seize it will shape not just the future of customer service, but the future of connection itself.

Images by Freepik 

In a world that’s becoming increasingly saturated with content and evolving technologies, capturing and holding people’s attention in 2025 requires a nuanced strategy rooted in understanding psychological principles, leveraging AI, and aligning with ethical consumer expectations. Let’s explore how brands and marketers can effectively gain attention today and maintain it through strategies that resonate on a personal, ethical, and impactful level.

1. Leverage AI for Dynamic Personalization

In Captivology, Ben Parr identifies relevance as a major trigger for attention. The closer a message aligns with an individual’s immediate needs or interests, the more likely it is to capture their attention. With advancements in AI, brands can hyper-personalize content by analyzing real-time behavioral data and predicting consumers’ needs. This includes delivering micro-targeted messages that adapt dynamically to each user’s journey and interests. The 2025 trend toward privacy-conscious AI tools, such as ID-free behavioral targeting, is helping brands achieve this without compromising user privacy, fostering a deeper sense of trust with audiences​

MM+M – Medical Marketing and Media​

G2 Research Hub.

2. Embrace Storytelling to Break Through the Algorithmic Bubble

Parr emphasizes the power of mystery and narrative in building sustained attention. People are drawn to stories that unfold in unexpected ways, prompting curiosity and encouraging emotional investment. As algorithms increasingly influence content visibility, standing out requires more than just relevancy—it calls for stories that connect with niche communities and tap into deep-seated interests. By crafting narratives that resonate with specific fandoms or subcultures, brands can not only reach but deeply engage these audiences, creating a sense of community that transcends the transient nature of social media​

B&T.

3. Utilize Retail Media and Social Commerce for Direct Engagement

Direct-to-consumer (DTC) strategies through retail media channels like Amazon and social commerce on platforms like TikTok have transformed the customer journey into an interactive, immediate experience. Parr’s reward trigger speaks to this phenomenon; people are naturally drawn to interactions that offer instant gratification. Retail media ecosystems provide unique opportunities to engage consumers at the moment of purchase intent, reinforcing attention through seamless, shoppable experiences embedded directly into social media platforms​

Media Now​

Mintel.

4. Prioritize Ethical Advertising and Transparency

Today’s consumers are more likely to engage with brands that align with their values, especially regarding sustainability and data privacy. In Captivology, Parr discusses how consumers are more attentive to messages that align with their beliefs, and in 2025, this alignment has grown essential. Marketers are increasingly expected to adhere to “ethical advertising” standards, balancing personalization with privacy by using first-party data and transparent data practices. Ethical transparency not only builds consumer trust but also ensures that attention gained is sustainable and fosters long-term loyalty​

Mintel.

5. Enhance the Customer Journey with Omnichannel Integration

Attention in 2025 is fragmented across multiple platforms, with users constantly switching between online and offline worlds. Successful brands need an omnichannel approach, ensuring a cohesive experience across social media, websites, and physical locations. According to recent marketing insights, integrated campaigns increase conversion rates by up to 60% by meeting consumers where they are and delivering consistent messaging​

G2 Research Hub. Using advanced attribution models to map this journey helps brands understand attention patterns, enabling them to refine strategies for each channel.

6. Focus on High-Quality, Premium Content

With consumers demanding higher-quality media experiences, brands must prioritize premium partnerships and content curation. This trend reflects Parr’s acknowledgment trigger—people pay more attention when they feel valued and engaged by the quality of content they consume. For 2025, brands can benefit from investing in well-produced, informative, or entertaining content that not only captures initial attention but also provides lasting value. This focus on quality helps cut through digital noise and secures a meaningful share of consumers’ attention​

MM+M – Medical Marketing and Media​

B&T.

7. Adopt Interactive and Emerging Ad Formats

Technologies like augmented reality (AR) and virtual try-ons are revolutionizing the way consumers interact with brands, creating immersive experiences that naturally capture attention. Interactive content appeals to the mystery and disruption triggers that Parr outlines, as people are drawn to unique experiences that deviate from the ordinary. In 2025, incorporating these elements into campaigns can help brands stand out by offering memorable and engaging ad formats that encourage users to actively participate rather than passively consume​

Media Now.

About the book Captivology: The Science of Capturing People’s Attention by Ben Parr. The book delves i the psychology and science behind what captures and sustains human attention. Parr explores different “triggers” of attention, like disruption, reward, and mystery, breaking down how each one works and why they’re effective get the book from here

Hyper-Personalized and AI-Powered Experiences: AI is expected to power highly personalized ads, allowing brands to engage with consumers at an individual level in real time. This personalization may involve biometric data and even brain-computer interfaces that could offer real-time insights based on neural responses, pushing personalization to unprecedented levels. Ads may be tailored in the moment, influenced by ambient factors such as location and immediate surroundings​

Kantar​

Marketing Mag.

Immersive and Augmented Reality (AR): Immersive tech, especially AR and VR, will play a central role. Consumers might experience products in augmented reality spaces, allowing them to interact with 3D models before purchasing. Location-based AR could enable brands to dynamically engage with users based on their exact positions, such as displaying promotions when a consumer passes a store or relevant display​ Breakthrough Brands​

MarketingProfs.

“Always-On” and Connected Advertising: The “always-on” mentality will dominate, with content accessible anytime via IoT devices, smart homes, and even autonomous vehicles. With high-speed internet access and more connected devices, consumers will expect seamless, on-demand experiences, blurring the lines between digital ads and everyday life as brands aim for continuous engagement across platforms MarketingProfs.

Sustainable and Ethical Marketing: As environmental concerns grow, brands will need to demonstrate genuine sustainability efforts. Consumers are expected to scrutinize brands on their environmental impacts and ethical practices, meaning brands that prioritize transparency and sustainability will be better positioned. Companies are likely to include environmental impact metrics on their packaging and advertisements​ Kantar​Breakthrough Brands.

AI-Driven Consumer Bots: With the rise of personal AI assistants, consumers might rely on bots to handle mundane shopping decisions. Marketers will need to design advertising that appeals not only to consumers but also to these AI-powered shopping agents, optimizing content for machine-readable formats that cater to consumers’ preferences and habits​ Marketing Mag.


A sci-fi short about augmented reality.
“Strange Beasts” is an augmented reality game. It allows you to create and grow your own virtual pet. How far can it go?
Written, directed and produced by Magali Barbé.

Strange Beasts

A sci-fi short about augmented reality. “Strange Beasts” is an augmented reality game. It allows you to create and grow your own virtual pet. How far can it go? Written, directed and produced by Magali Barbé.

(Source: https://player.vimeo.com/)
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