Info

Posts tagged Ai

Choose another tag?

How the pitch deck went synthetic—and why your pricing model is next.

1. A Quiet Revolution in the War Room

According to Business Insider, top agencies are no longer pitching with just moodboards and mad men.
They’re pitching with:

  • Midjourney visuals
  • AI-voiced scripts via ElevenLabs
  • AI-written concepts from ChatGPT

And here’s the twist: they’re winning.
Not because the ideas are better. But because they’re faster, cheaper, and more polished in less time.

The creative work didn’t die.
It just got automated—and upgraded.

2. Altman’s Warning Wasn’t Wrong. It Was Understated.

When Sam Altman said, “AI will replace 95% of marketing jobs,” people scoffed.
But read closer: he wasn’t predicting mass unemployment.
He was pointing at the automation of everything repetitive, templated, and slow.

He wasn’t warning marketers.
He was warning their business model.

3. What’s Actually Collapsing?

Not talent. Not creativity.
What’s collapsing is how we charge for it.

YesterdayToday
Billable hoursUnlimited iterations via AI
Manual productionAutomated asset generation
Big teamsSmall teams + AI + IP

If you make money by selling time, you’re already behind.
AI doesn’t need time.
It generates volume instantly and variation endlessly.

4. What Clients Are Really Paying For Now

You can’t charge for what machines do better.
You can charge for what machines can’t replicate:

  • Original strategy frameworks
  • Taste + cultural intuition
  • Brand-defining strategy
  • IP assets (reusable, ownable systems)
  • Proprietary data and decision engines

This is what Altman means by strategic leverage—not just prompts, but power structures built on IP.

5. Agencies Must Stop Selling Output. Start Selling Ownership.

Here’s where everything changes:

Old ModelNew Model
“We made this campaign”“We built this reusable system”
“We charged for time”“We license our IP”
“We delivered one solution”“We created frameworks you own”

Instead of pitching one-off ideas, agencies must build platforms, not presentations.

Example:
One AI-generated brand voice tool → licensed to 10 clients → €10K/month each.
No team burnout. No time tracking. Just scale.

6. So What Now?

Agencies that survive this shift will:

  1. Build proprietary AI workflows
  2. Own their own data and frameworks
  3. License thinking, not hours
  4. Price for access, not output

The future is fewer meetings, more models.
Fewer revisions, more royalties.

AI didn’t kill the creative industry.
It will force it to grow up.

From time-based billing to value-based ownership.
From pitching ideas to monetizing intelligence.

As Altman warned, the machines are coming.
But the smart ones?
They’re not just automating work.
They’re rewriting the invoice.

Here is a system of illusions—engraved into culture, commerce, and consciousness—that keeps humanity asleep at the wheel:

I. Personal Myths (Lies of the Self)

  1. “I am what I own.”
    Identity is mistaken for inventory. Consumerism replaces soul-searching with shopping.
  2. “I have time.”
    The great procrastination spell. Mortality is outsourced to the future self.
  3. “Success equals happiness.”
    Achievement becomes anesthesia. The ladder climbs into a void.
  4. “My thoughts are me.”
    People confuse the voice in their head with the one behind their eyes.
  5. “Healing is linear.”
    Trauma does not move in straight lines—it loops, spirals, erupts, returns.

II. Cultural Myths (Lies of the Tribe)

  1. “History is objective.”
    History is a story told by winners, edited by power, and consumed as truth.
  2. “The news tells me what matters.”
    Media manufactures urgency, not insight. Attention is farmed, not informed.
  3. “Democracy is real.”
    Most people vote once every few years. Billionaires vote every day—with money.
  4. “Education makes you smart.”
    School teaches obedience, not wisdom. It rewards memory, not vision.
  5. “Work gives life meaning.”
    Labor under capitalism is not sacred. It’s sacrifice disguised as purpose.

III. Technological Myths (Lies of the Machine)

  1. “More data = more truth.”
    Data without discernment is noise. The map is not the territory.
  2. “AI will save us.”
    Tools have no ethics. Only their masters do.
  3. “Algorithms are neutral.”
    They are trained on bias, optimized for profit, and designed to manipulate.

IV. Metaphysical Myths (Lies of the Cosmos)

  1. “I am separate.”
    You are not a skin-encapsulated ego. You are a temporary expression of eternity.
  2. “There is one truth.”
    Truth is a prism, not a point. What you see depends on how you look.
  3. “Death is the end.”
    Every myth system worth its salt treats death not as an end—but as initiation.
  4. “The world is fixed.”
    Reality is plastic. Beliefs bend light.

V. Capitalist Myths (Lies of the Market)

  1. “Brands are my friends.”
    No corporation loves you. They love your dopamine loops.
  2. “Money is real.”
    Money is collective fiction—numbers backed by belief and enforced by violence.
  3. “This is as good as it gets.”
    That’s the lullaby of the system: a whisper that says “don’t dream too big.”

Which of these lies have shaped your core identity without your permission?

Because profit lives in your self-loathing. If you ever felt enough, you’d stop buying.
Based on Vogue Business: “Future Beauty Standards Are Extreme—How Should Marketing Respond?”

You were never meant to feel beautiful. Just almost.

Almost confident. Almost worthy. Almost enough.
Enough to chase—but never enough to arrive.

That’s not a flaw in the system.
That is the system.

And now, it’s automated.

THE NEW GOD IS THE FEED

As Vogue Business reports, beauty’s future is extreme—driven by AI, injectables, gene-editing, and weight-loss drugs like Ozempic. But this isn’t evolution. It’s aesthetic escalation. Your face is no longer personal—it’s programmatic.

TikTok and Instagram don’t mirror your taste. They install it.
Every swipe is a biometric confession. Every filter is a blueprint for your next insecurity.

The algorithm isn’t reflecting your desires.
It’s writing them.

Your “ideal self” isn’t who you dream of being—it’s who the feed can monetize.

FLAW IS THE FUEL

The beauty economy doesn’t run on confidence.
It runs on calibrated self-hate.

Not devastation—just dissatisfaction.
A subtle ache. A glitch in the mirror.

That’s the zone where profit lives.
Because if you ever felt enough, you’d stop scrolling, stop purchasing, stop complying.

Instead, you’re served a feed of almosts:

  • Almost natural.
  • Almost achievable.
  • Almost real.

Every ad says the same thing:
You’re one product away from permission to exist.

SKIN AS STATUS, FACE AS FILTER

We’ve entered the era of face capitalism.

Vogue notes how skin quality is becoming the new class divide. Not what you wear—what you’re made of.
You are now your texture, tone, symmetry, inflammation score. There’s no fashion to change. Just flesh to optimize.

And optimization is infinite.

DNA-personalized skincare. AI dermatology. Injectable “tweakments” that promise improvement without identity.
Even your rebellion—your bare face, your stretch marks—has been made into a monetizable aesthetic.

This isn’t self-care.
It’s cosmetic compliance.

BEAUTY ISN’T PERSONAL—IT’S POLITICAL INFRASTRUCTURE

Vogue surveys over 600 consumers and uncovers a split:
Some dream of more natural, inclusive beauty.
Others sense the trap—ideals are not widening. They’re mutating.

Not just unachievable—unhuman.

Beauty is no longer a preference.
It’s a passport.

Don’t fit the aesthetic protocol?
Fewer likes. No virality. No matches.
No visibility.

The algorithm doesn’t hate you.
It just can’t process your kind of face.

DESIRE HAS BEEN OUTSOURCED

You used to know what you liked.
Now you wait for the algorithm to tell you.

You don’t want to look beautiful.
You want to look machine-readable.

This is the real horror:
The homogenization of attraction.
The standardization of seduction.
The death of human taste.

You’ve been trained to crave conformity—and call it empowerment.

REBELLION IS A SYSTEM ERROR

Vogue is right to ask how marketing should respond.
But the better question is:
How do we burn the script?

Because self-love, as it’s sold now, is just a better brand of bondage.
Even your resistance—“authentic,” “natural,” “unfiltered”—has been co-opted.

Rebellion isn’t a new product.
It’s a refusal.

So here’s the resistance:

  • Keep the wrinkle.
  • Let the filter glitch.
  • Post the photo that doesn’t perform.
  • Love your face like it’s not a platform.

Because if you ever truly felt enough…
The entire economy of insecurity would collapse.

And they can’t afford that.

Lesley Stahl’s report on AI, chatbots and a world of unknowns. From 2024, Stahl’s story on Kenyan workers training AI who say they’re overworked, underpaid and exploited by big American tech companies. Also from 2024, Anderson Cooper’s report on “nudify” sites that use AI to create realistic, revealing images of actual people. And from 2021, Bill Whitaker’s look at the use of artificial intelligence to create deepfakes.

—How Invisible Code Quietly Took the Throne from Free Will

You wake up.
You check your phone.
Before your body fully arrives in the day, the algorithm is already rearranging your mind.

It tells you what’s trending.
It shows you who’s desirable.
It decides what you should fear, want, envy, scroll past, or click into.

And you let it.
Every day.
Not because you believe in it—but because you forgot you didn’t have to.

The New Religion Has No Name—But It Has Rules

It doesn’t demand faith.
It rewards obedience.

  • Pray: through engagement.
  • Confess: through oversharing.
  • Worship: through attention.
  • Repent: when you’re shadowbanned.

There is no priest. No prophet.
Only feedback loops.

You don’t light candles.
You light up the screen—and hope the feed loves you back.

The algorithm doesn’t ask you to believe.
It just wants you to behave.

You Think You’re Free—But You’re Being Profiled

Your god knows you better than your mother.
It knows when you’re lonely.
It knows what ads make you hesitate.
It knows what kind of body you’ll stare at for 1.3 seconds longer than average.
And it remembers.

That’s not convenience.
That’s conditioning.

You don’t “choose” anymore.
You react.
To a curated hallucination optimized to make you feel like the chooser.

This Isn’t Just Technology. It’s Theology.

You refresh for answers like people once drew omens from bird patterns.
You trust the feed to show you what’s real.
You hope the algorithm will reward your effort, your creativity, your voice.

But the algorithm doesn’t love you.
It doesn’t see you.
It scores you.

You are not a person to it.
You are a pattern to be predicted.

Algorithmic Spirituality Is Already Here

You can see it in the rituals:

  • Posting at “magic” times
  • Cleansing your feed like a digital fast
  • Obsessing over metrics like they hold moral weight
  • Hoping virality will save you, validate you, crown you

We pretend we’re marketing.
But deep down, we’re begging the machine to see us.
To tell us we’re worthy.

This is not performance.
It’s prayer.

How to Reclaim the Sacred

You don’t need to smash your phone.
You need to remember you have authorship.

That looks like:

  • Choosing what you consume with intention.
  • Creating things that aren’t optimized, but true.
  • Resisting the pressure to post just to be seen.
  • Making work that confuses the algorithm—because it’s too human to predict.

Make things the feed can’t understand.
Make things that don’t care about reach.
Make things that sound like your soul—not your strategy.

Because the moment you stop shaping yourself for the algorithm
is the moment you become real again.

The algorithm is your god—
until you remember you don’t need one.

Netflix’s AI isn’t breaking the fourth wall. It’s dissolving it.

You’re watching Stranger Things. Eleven’s in a dim-lit kitchen. The air is heavy. Tension rising. And in the background—just behind her trembling hand—is a neatly placed Pepsi can. Not lit like an ad. Not framed like a product. Just… there.

It doesn’t scream. It whispers.
And that’s more dangerous.

This isn’t traditional product placement. This is something else entirely: AI-powered advertising embedded within fiction itself—in real time, for real people, tuned to data you never knew you gave.

Netflix calls it seamless.
But seamless is just another word for invisible.

The Age of Branded Reality Has Begun

Netflix is planning to launch a new form of AI advertising: objects inserted into the sets of your favorite shows, generated and tailored by artificial intelligence.

Not commercials. Not sponsorships. Not even influencer cameos.
This is algorithmic storytelling—where the story bends to fit the product.

The couch your favorite character cries on? Could be chosen to match your browsing habits. The wine bottle during a breakup? Branded, because the AI knows you’ve searched for Merlot three times this month.

You’re not watching a show.
You’re walking through a curated hallucination—built for you, sold to someone else.

From Escapism to Entrapment

We once escaped into stories to feel something real.
Now brands are embedding themselves into the very moments we cherish, selling us things when we are most vulnerable—grief, love, nostalgia.

This isn’t immersion.
It’s surveillance with better lighting.

And when AI begins tailoring these worlds to our individual preferences, you and I will never see the same show again. Our fiction becomes fractured, our narratives personalized—not for beauty or art, but for conversion rates.

The question is no longer “Did you enjoy the show?”
It’s “What did it make you want to buy?”

Truman Didn’t Know He Was in an Ad. Do You?

This is the Truman Show, but without the satire.
It’s happening now.
And you’re in it.

Only this time, you’re not the star.
You’re the demographic.

The props are for sale. The stories are shaped by algorithms. The emotions are engineered. The ad doesn’t interrupt the story—it is the story.

What Comes Next?

This is bigger than Netflix.

This is the future of media.
Content as carrier. Emotion as bait. Stories as stealth advertising.

And here’s the danger: the better it works, the less we’ll notice.
And the less we notice, the more we’ll accept.
Until we no longer know where fiction ends and influence begins.

So ask yourself:

What happens when our dreams are monetized before they’re even dreamt?
When AI doesn’t just curate our feed—but scripts our desires?

What if the algorithm isn’t just shaping what we see—
but who we become?

Page 2 of 10
1 2 3 4 … 10