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Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? ’Measuring the Impact of Facebook’ takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy.

If you are using Facebook for marketing, you can’t miss this presentation by Troy Thompson

Facebook, Zynga, Linkedin, Twitter and Groupon all have huge valuation! Created by SimplyZesty! A big thanks to George
for sending this one over!

Interesting statistics! Via Social Media Today

51% of those reached by a company on Twitter are more likely to do business with you. was originally published on The Curious Brain

Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.

A brief history of how word of mouth marketing has changed, the environment we’re in and how brands that listen to what people are saying in social media channels make much better friends than those that don’t

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