{"id":120646,"date":"2014-10-06T08:37:54","date_gmt":"2014-10-06T08:37:54","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=120646"},"modified":"2014-10-06T08:37:54","modified_gmt":"2014-10-06T08:37:54","slug":"briefly-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=120646","title":{"rendered":"Briefly"},"content":{"rendered":"<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/107567840\" width=\"500\" height=\"281\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n<p><a href=\"http:\/\/vimeo.com\/107567840\" target=\"_blank\" rel=\"noopener noreferrer\">Briefly<\/a> from <a href=\"http:\/\/vimeo.com\/bassettandpartners\" target=\"_blank\" rel=\"noopener noreferrer\">Bassett &amp; Partners<\/a> on <a href=\"https:\/\/vimeo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vimeo<\/a>.<\/p>\n<p>Every project starts with a brief.<br \/>\nBut very few projects end up with exceptional results. Why?<br \/>\nAs a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett &amp; Partners (and founder of MindSwarms), was curious to understand how some of the world\u2019s most consistently exceptional creative talents thought about \u2013 and used \u2013 the brief.<\/p>\n<p class=\"tumblr-crosspostr-linkback\"><a href=\"http:\/\/thecuriousbrain.com\/?p=54086\" title=\"Go to the original post.\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Briefly<\/a> was originally published on <a href=\"http:\/\/thecuriousbrain.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Curious Brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Briefly from Bassett &amp; Partners on Vimeo. Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett &amp; Partners (and founder of MindSwarms), was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-120646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-other-stuff"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/briefly.jpg?fit=295%2C166&ssl=1","jetpack-related-posts":[{"id":54086,"url":"https:\/\/thecuriousbrain.com\/?p=54086","url_meta":{"origin":120646,"position":0},"title":"Briefly","author":"thebrainbehind","date":"06\/10\/2014","format":false,"excerpt":"Briefly from Bassett & Partners on Vimeo. Every project starts with a brief. But very few projects end up with exceptional results. Why? As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14460,"url":"https:\/\/thecuriousbrain.com\/?p=14460","url_meta":{"origin":120646,"position":1},"title":"Dornbracht &#8211; Transforming Water","author":"thebrainbehind","date":"09\/12\/2010","format":false,"excerpt":"Dornbracht - Transforming Water 360 degree from The Brainstormclub on Vimeo. Dornbracht - Transforming Water Triptych from The Brainstormclub on Vimeo. 2 video installations directed by Daniel Askill for the leading German architectural design brand, Dornbracht. Stunning work by the creative agency Meir\u00e9 und Meir\u00e9!","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8003,"url":"https:\/\/thecuriousbrain.com\/?p=8003","url_meta":{"origin":120646,"position":2},"title":"FINE COLLECTION OF CURIOUS SOUND OBJECTS","author":"thebrainbehind","date":"29\/03\/2010","format":false,"excerpt":"FINE COLLECTION OF CURIOUS SOUND OBJECTS from Georg Reil on Vimeo. Six exceptional exhibits from the world of sounds and acoustics! More info about this here","rel":"","context":"In &quot;sounds&quot;","block_context":{"text":"sounds","link":"https:\/\/thecuriousbrain.com\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8441,"url":"https:\/\/thecuriousbrain.com\/?p=8441","url_meta":{"origin":120646,"position":3},"title":"Adobe CS5 &#8211; Production Premium","author":"thebrainbehind","date":"15\/04\/2010","format":false,"excerpt":"Adobe CS5 - Production Premium from Seagulls Fly on Vimeo. Awesome work by Goodby, Silverstein & Partners and Keith Anderson for launch of Adobe's Production Premium CS5 suite !! Make also sure that you check the making of video below Making of Adobe CS5 - Production Premium from Seagulls Fly\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123670,"url":"https:\/\/thecuriousbrain.com\/?p=123670","url_meta":{"origin":120646,"position":4},"title":"vimeo awards predictions part A","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"Music video FASHION ADVERTISING MOTION GRAPHICS Part B and part C in a few days..I wonder if I Im right What are yours predictions? Have you voted yet? The 12 short-listed videos in each category can be viewed at vimeo.com\/awards and you can also vote which one you want to\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6399,"url":"https:\/\/thecuriousbrain.com\/?p=6399","url_meta":{"origin":120646,"position":5},"title":"Nuit Blanche","author":"thebrainbehind","date":"03\/02\/2010","format":false,"excerpt":"Nuit Blanche from Spy Films on Vimeo. This is just breathtaking but make sure you watch it all ... \"A fleeting moment between two strangers, revealing their brief connection in a hyper real fantasy\" !!Directed by Arev Manoukian and produced by spyfilms! Make sure that you also see the making\u2026","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/120646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120646"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/120646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/media\/120647"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}