Self-driving cars were just the start. What\u2019s the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what\u2019s next for machine learning \u2014 and human knowledge.<\/p>\n
Big data is better data<\/a> was originally published on The Curious Brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Self-driving cars were just the start. What\u2019s the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what\u2019s next for machine learning \u2014 and human knowledge. Big data is better data was originally published on The Curious Brain<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[555,556],"class_list":["post-120760","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-big","tag-data"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":53836,"url":"https:\/\/thecuriousbrain.com\/?p=53836","url_meta":{"origin":120760,"position":0},"title":"Big data is better data","author":"thebrainbehind","date":"25\/09\/2014","format":false,"excerpt":"Self-driving cars were just the start. What's the future of big data-driven technology and design? In a thrilling science talk, Kenneth Cukier looks at what's next for machine learning \u2014 and human knowledge.","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143346,"url":"https:\/\/thecuriousbrain.com\/?p=143346","url_meta":{"origin":120760,"position":1},"title":"The Death of Creativity: Are Algorithms Killing Original Advertising?","author":"thebrainbehind","date":"12\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/1VM2eLhvsSM?si=yY6prRfZG_GYV7zc I had an interesting chat today about whether magic in advertising still remains . In the golden age of advertising, campaigns weren\u2019t just about selling products\u2014they were about selling ideas, dreams, and emotions. Think of Coca-Cola\u2019s \u201cHilltop\u201d ad, with its chorus of voices singing about unity and peace, or\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":147385,"url":"https:\/\/thecuriousbrain.com\/?p=147385","url_meta":{"origin":120760,"position":2},"title":"The Grocery Store Is a Mirror: What the 2025 Consumer Really Wants (and Fears)","author":"thebrainbehind","date":"26\/06\/2025","format":false,"excerpt":"The data is clear. But the story we\u2019ve been telling about it is broken. Every year, we get a new \u201cVoice of the Consumer\u201d report from the corporate priesthood. And every year, it\u2019s presented like a sterile oracle: bar charts, consumer personas, a sprinkle of AI buzzwords. 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