{"id":120954,"date":"2014-09-10T10:57:36","date_gmt":"2014-09-10T10:57:36","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=120954"},"modified":"2014-09-10T10:57:36","modified_gmt":"2014-09-10T10:57:36","slug":"how-do-we-measure-the-value-of-social-media-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=120954","title":{"rendered":"How do we measure the value of social media?"},"content":{"rendered":"<div style=\"margin-bottom: 5px\"><strong> <a title=\"How do we measure the value of social media?\" href=\"https:\/\/www.slideshare.net\/helgetenno\/how-do-we-measure-the-value-of-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">How do we measure the value of social media?<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/helgetenno\" target=\"_blank\" rel=\"noopener noreferrer\">Helge Tenn\u00f8<\/a><\/strong><\/div>\n<p>By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from Helge Tenn\u00f8<\/p>\n<p class=\"tumblr-crosspostr-linkback\"><a href=\"http:\/\/thecuriousbrain.com\/?p=53453\" title=\"Go to the original post.\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">How do we measure the value of social media?<\/a> was originally published on <a href=\"http:\/\/thecuriousbrain.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Curious Brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do we measure the value of social media? from Helge Tenn\u00f8 By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Interesting thoughts from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[360],"class_list":["post-120954","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":53453,"url":"https:\/\/thecuriousbrain.com\/?p=53453","url_meta":{"origin":120954,"position":0},"title":"How do we measure the value of social media?","author":"thebrainbehind","date":"10\/09\/2014","format":false,"excerpt":"How do we measure the value of social media? from Helge Tenn\u00f8 By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126735,"url":"https:\/\/thecuriousbrain.com\/?p=126735","url_meta":{"origin":120954,"position":1},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25052,"url":"https:\/\/thecuriousbrain.com\/?p=25052","url_meta":{"origin":120954,"position":2},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1733,"url":"https:\/\/thecuriousbrain.com\/?p=1733","url_meta":{"origin":120954,"position":3},"title":"New Strategies Require New Measurements","author":"thebrainbehind","date":"03\/07\/2009","format":false,"excerpt":"New Strategies Require New MeasurementsView more presentations from Helge Tenn\u00f8. Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them according to Helge Tenn\u00f8!","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":122570,"url":"https:\/\/thecuriousbrain.com\/?p=122570","url_meta":{"origin":120954,"position":4},"title":"Change &#8211; tools and ideas to meet the future","author":"thebrainbehind","date":"31\/03\/2014","format":false,"excerpt":"Change \u2013 tools and ideas to meet the future from Helge Tenn\u00f8 Interesting thoughts by Helge Tenn\u00f8, Change \u2013 tools and ideas to meet the future was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125611,"url":"https:\/\/thecuriousbrain.com\/?p=125611","url_meta":{"origin":120954,"position":5},"title":"10 projects that challenge \/ change the concept of what communication is","author":"thebrainbehind","date":"05\/12\/2011","format":false,"excerpt":"10 projects that challenge \/ change the concept of what communication is View more presentations from Helge Tenn\u00f8 Yet another and very informative presentation by Helge Tenn\u00f8 Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/120954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120954"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/120954\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}