{"id":121614,"date":"2014-06-18T15:02:48","date_gmt":"2014-06-18T15:02:48","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=121614"},"modified":"2014-06-18T15:02:48","modified_gmt":"2014-06-18T15:02:48","slug":"future-of-advertising-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=121614","title":{"rendered":"Future of advertising"},"content":{"rendered":"<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/AgustnSoriano\/future-of-advertising-some-thoughts-from-the-present-to-predict-the-future-of-brands-communication\" title=\"Future of advertising - Some thoughts from the present to predict the future of brand communication\" target=\"_blank\" rel=\"noopener noreferrer\">Future of advertising \u2013 Some thoughts from the present to predict the future of brand communication<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/AgustnSoriano\" target=\"_blank\" rel=\"noopener noreferrer\">Agustin Soriano<\/a><\/strong> <\/div>\n<p> Some thoughts from the present to predict the future of brand communication by   Agustin Soriano<\/p>\n<p class=\"tumblr-crosspostr-linkback\"><a href=\"http:\/\/thecuriousbrain.com\/?p=52036\" title=\"Go to the original post.\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Future of advertising<\/a> was originally published on <a href=\"http:\/\/thecuriousbrain.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Curious Brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Future of advertising \u2013 Some thoughts from the present to predict the future of brand communication from Agustin Soriano Some thoughts from the present to predict the future of brand communication by Agustin Soriano Future of advertising was originally published on The Curious Brain<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-121614","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":52036,"url":"https:\/\/thecuriousbrain.com\/?p=52036","url_meta":{"origin":121614,"position":0},"title":"Future of advertising","author":"thebrainbehind","date":"18\/06\/2014","format":false,"excerpt":"Future of advertising - Some thoughts from the present to predict the future of brand communication from Agustin Soriano Some thoughts from the present to predict the future of brand communication by Agustin Soriano","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143346,"url":"https:\/\/thecuriousbrain.com\/?p=143346","url_meta":{"origin":121614,"position":1},"title":"The Death of Creativity: Are Algorithms Killing Original Advertising?","author":"thebrainbehind","date":"12\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/1VM2eLhvsSM?si=yY6prRfZG_GYV7zc I had an interesting chat today about whether magic in advertising still remains . In the golden age of advertising, campaigns weren\u2019t just about selling products\u2014they were about selling ideas, dreams, and emotions. Think of Coca-Cola\u2019s \u201cHilltop\u201d ad, with its chorus of voices singing about unity and peace, or\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":147886,"url":"https:\/\/thecuriousbrain.com\/?p=147886","url_meta":{"origin":121614,"position":2},"title":"The Death of Surprise: What WARC\u2019s 2025 Report Won\u2019t Say Out Loud","author":"thebrainbehind","date":"19\/08\/2025","format":false,"excerpt":"WARC\u2019s The Future of Programmatic 2025 is a meticulously composed document. The charts are polished. The language is neutral. The predictions are framed as progress. But read it closely and a deeper truth emerges:It\u2019s not a report. It\u2019s an autopsy.What\u2019s dying is unpredictability. Creativity. Humanity.And we\u2019re all expected to applaud\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-08-19-at-12.54.22.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":117573,"url":"https:\/\/thecuriousbrain.com\/?p=117573","url_meta":{"origin":121614,"position":3},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"24\/04\/2015","format":false,"excerpt":"\u00a0 One giant leap: how connecting data is changing the ad industry Is online video the saviour of fragmented digital marketing? Is the growth of ad-blockers a threat to online media? Google predicts bright YouTube future as TV budgets flow into the channel Cybersecurity is largest barrier for those avoiding\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chaos-panic-and-disorder-in-the-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chaos-panic-and-disorder-in-the-1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chaos-panic-and-disorder-in-the-1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chaos-panic-and-disorder-in-the-1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chaos-panic-and-disorder-in-the-1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":143156,"url":"https:\/\/thecuriousbrain.com\/?p=143156","url_meta":{"origin":121614,"position":4},"title":"Digital Twins in Advertising: The Future of Personalized, Real-Time Customer Engagement","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Digital twins are transforming advertising by offering new ways to simulate, predict, and optimize consumer engagement. Originally applied to physical assets in industries like manufacturing and urban planning, digital twins have now extended to create virtual replicas of customers themselves. In real-time, these digital twins mimic consumer behaviors and preferences,\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":118309,"url":"https:\/\/thecuriousbrain.com\/?p=118309","url_meta":{"origin":121614,"position":5},"title":"The future of advertising","author":"thebrainbehind","date":"10\/03\/2015","format":false,"excerpt":"Half of the money that they will spend on technology would be on Apple watches in order to look cool in meetings! Now you know!:-) by adcontrarian. The future of advertising was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"Screen Shot 2015-03-10 at 7.58.37 PM","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-10-at-7.58.37-PM.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-10-at-7.58.37-PM.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/03\/Screen-Shot-2015-03-10-at-7.58.37-PM.png?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/121614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121614"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/121614\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=121614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=121614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}