We won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says Wolff, is an unlimited amount of empathy. To do this, approach the world through a child\u2019s mind and have an insatiable curiosity. Ask \u201cwhy\u201d whenever possible.<\/p>\n
Michael Wolff: Never Stop Asking \u201cWhy?\u201d<\/a> was originally published on The Curious Brain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" We won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. In this 99U interview, legendary designer Michael Wolff shares lessons from a career spanning over five decades. What separates a good designer from the rest of the pack, says […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-122369","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":50431,"url":"https:\/\/thecuriousbrain.com\/?p=50431","url_meta":{"origin":122369,"position":0},"title":"Michael Wolff: Never Stop Asking “Why?”","author":"thebrainbehind","date":"17\/04\/2014","format":false,"excerpt":"https:\/\/vimeo.com\/91667183 We won\u2019t remember the commercial, the logo, or the jingle, but we will always remember how a brand (and in turn, a designer) makes us feel. 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